What made Seed sag?

From Bill Brioux of TV Feeds My Family:

Getting to the root of Seed’s slow start
The one that really seems, if you’ll pardon the pun, inconceivable: the soft opening of Seed Monday night on City. According to the overnight estimates, it drew 344,000 viewers across Canada–about half what I would have predicted. The network gave the Halifax-based comedy plenty of on-air promotion. The timeslot seemed like a perfect fit, hammocked between two of City’s top import comedies, How I Met Your Mother (which scored 890,000 viewers with a Canadian-themed episode) and this year’s biggest U.S. comedy hit, 2 Broke Girls (1,039,000). Read more.