From a media release:
Canadians continue to prove their love ofÂ THE BOOK OF NEGROESÂ as ratings for the premiere of the miniseries won in prime timeÂ last night, with 1.7 Canadians tuning in to watch. It was the number-one program in prime time last night, beating the People’s Choice Awards on Global atÂ 9 p.m.
On social media, #BookofNegroes saw great success over all time zones, particularly on Twitter where the hashtag was trending nationwide for over two hours, generating a social reach into the millions.
The award-winning novel by Lawrence Hill has been given a new life on the small screen; Canadians can watch onÂ WednesdayÂ nights atÂ 9 p.m.Â on CBCÂ untilÂ February 11, 2015.