Link: Rogers tests out ‘pick and pay’ in London

From Norman Debono of The London Free Press:

Rogers tests out ‘pick and pay’ in London
The “pick and play” pricing option ordered for cable and satellite TV customers across Canada is already on the dial in London for some viewers.

Rogers Cable ran a pilot project here four years ago offering about 1,000 customers the chance to pay for channels they choose. Though the pilot is over, customers were allowed to keep their channel selections.

The verdict: Customers loved it, TV stations hated it and gave Rogers “significant push back” on making the move permanent, a Rogers spokesman said. Continue reading.