From a media release:
CTV’s THE AMAZING RACE CANADA confidently sprinted back to its position as the #1 program of the summer last night with more than 2 million viewers (preliminary overnight data) tuning into last night’s Season 3 premiere on CTV. Growing 7% in the key A25-54 demo and holding steady with total viewers versus the Season 2 premiere (2.03 million), the debut is the most-watched premiere of any series this summer and the #1 Canadian premiere of the 2014/15 broadcast season. In the episode, twelve teams from across Canada tackled challenges that tested their bodies and minds – including a TSN broadcasting roadblock and chilly water obstacle course – before Jon Montgomery revealed that Max and Elias had been eliminated from the first leg of the race. Final data for last night’s season premiere will follow.
Also to note:
- THE AMAZING RACE CANADA overwhelmingly won Wednesday night among total viewers and key demos A18-49 and A25-54 nationally and was #1 for the night in Toronto and Edmonton among total viewers and A25-54.
- The series premiere was also up compared to last year with key female demos F18-34 (+12%), F18-49 (+13%), and F25-54 (+23%).
- In Toronto, the premiere delivered an amazing 9.2 rating for A18-34, up 39% over last year’s premiere. In the same demo, THE AMAZING RACE CANADA had an impressive 32% share, translating to nearly 1 in 3 viewers watching TV were tuned into the premiere. The premiere also drew a 7.1 rating for A18-49, up 8% from last year.
- In Montreal, the premiere delivered an impressive 8.1 rating for total viewers (8.8 for A25-54; 8.2 for A18-49; and 7.9 for A18-34).
- More than one in four adults in all key adult demos watching television in English Canada last night tuned into the broadcast.
- In addition, last night’s MASTERCHEF on CTV enjoyed a season-high audience of 1.69 million viewers.
On the next episode of THE AMAZING RACE CANADA (Wednesday, July 15 at 9 p.m. ET/PT on CTV and CTV GO), teams are surprised with an early adventure outside of Canada when they travel to South America. In Santiago, Chile, tensions run high and racers fly higher. Some teams struggle to communicate with the locals, while others express themselves with body language, as they race for a pair of Express passes.
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