From Etan Vlessing of The Hollywood Reporter:
NFL in Court to Stop U.S. Super Bowl Ads on Canadian TV
The NFL has gone to court to stop Canada’s TV regulator from forcing the CTV network to air United States Super Bowl telecast commercials.
The league instead wants the CTV to continue maximizing Super Bowl ad revenue with homegrown ads to boost the value of the Canadian broadcast rights for the next time they come up for renewal. Continue reading.