From Claire Brownell of the Financial Post:
Bell Media braces for U.S. advertising blitz during next yearâ€™s Super Bowl thanks to â€˜bizarreâ€™ CRTC ruling
Perry MacDonald, senior vice president of English television and local sales for Bell Media, said the demand for advertising slots during this yearâ€™s championship game was as strong as ever.Â The Super Bowl is the most-watched program in the countryÂ and MacDonald said the 9.2 million Canadians who were tuning in on averageÂ last year attracted tens of millions of dollars in advertising revenue. Continue reading.
One thought on “Link: Bell Media braces for U.S. advertising blitz during next yearâ€™s Super Bowl thanks to â€˜bizarreâ€™ CRTC ruling”
Truthfully, Ive never watched the Superbowl in my life. In the prairie provinces, most people dont. CFL is all the hype here. But I do venture online the next day to see the ads.
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