From Claire Brownell of the Financial Post:
Bell Media braces for U.S. advertising blitz during next year’s Super Bowl thanks to ‘bizarre’ CRTC ruling
Perry MacDonald, senior vice president of English television and local sales for Bell Media, said the demand for advertising slots during this year’s championship game was as strong as ever. The Super Bowl is the most-watched program in the country and MacDonald said the 9.2 million Canadians who were tuning in on average last year attracted tens of millions of dollars in advertising revenue. Continue reading.
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