CTV orders Canada in a Day, a new crowd-sourced event celebrating Canada’s 150th birthday

From a media release:

CTV today announced it has ordered the two-hour event broadcast CANADA IN A DAY, from Vancouver-based Screen Siren Pictures, to premiere in 2017 in celebration of Canada’s 150th anniversary. Based on the highly successful Life in a Day series of films from Academy Award® and Golden Globe®-nominee Ridley Scott and Academy Award-winner Kevin Macdonald, CANADA IN A DAY will allow viewers to experience a day in the life of Canada. Comprised entirely of footage shot by Canadians across the nation on a single day later this year, the event special will make its broadcast television debut on CTV.

Canadians will be asked to participate in the nationwide event this fall that will see citizens from across the country shoot and submit video in any language that captures a moment in their life, on that day. From these stories, viewers will learn what it means to be Canadian via a video snapshot of who we are as a nation. The filming date, as well as details on how to submit footage, will be announced in the coming months. Leading up to the film day, CTV and Screen Siren Pictures will launch an extensive campaign that will engage celebrity and community ambassadors as well as organizations across Canada, to help bring as much awareness as possible to the project.

Celebrated filmmaker and director Trish Dolman (Eco-Pirate: The Story of Paul Watson; LUNA: SPIRIT OF THE WHALE) will curate the video submissions and then craft a two-hour event broadcast to capture Canadians as they really are during one moment in time.

CANADA IN A DAY is inspired by the original award-winning Ridley Scott film, Life in a Day. Shot in 2010 and released in 2011, Life in a Day was the remarkable story of one day on Earth. The project garnered more than 80,000 submissions around the world, and contained more than 4,500 hours of deeply personal, powerful moments shot by contributors from Australia to Zambia – from the heart of bustling major cities to some of the most remote places on Earth. Since then, several countries have launched their own In a Day films, including Britain and Japan.

CANADA IN A DAY is produced by Screen Siren Pictures Inc. in association with CTV, with the financial participation of the Canada Media Fund, Bell Fund, Creative BC, FIBC, and the Government of Canada. Executive producers are Scott Free Films and Christine Haebler with Trish Dolman and Michael Ghent producing for Screen Siren Pictures Inc. Switch United is the web producer and Innovate by Day is the Social Media producer.


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