From Simon Applebaum of Media Village:
Link: How WGN America used new technologies to launch “Bellevue”
Before the debut of Bellevue, Dollenmayer and his team created a custom 60-second trailer of Bellevue for USeek, inviting users to hunt for clues and earn points for prizes, such as $250 Visa gift cards, which were awarded to users who correctly solved the mystery. More than 33 percent of people watching the trailer stayed with it to the end; the level of repeat viewers, estimated by Dollenmayer at three times each, was also very strong. Continue reading.