Link: How WGN America used new technologies to launch “Bellevue”

From Simon Applebaum of Media Village:

Link: How WGN America used new technologies to launch “Bellevue”
Before the debut of Bellevue, Dollenmayer and his team created a custom 60-second trailer of Bellevue for USeek, inviting users to hunt for clues and earn points for prizes, such as $250 Visa gift cards, which were awarded to users who correctly solved the mystery.  More than 33 percent of people watching the trailer stayed with it to the end; the level of repeat viewers, estimated by Dollenmayer at three times each, was also very strong. Continue reading. 

Greg David
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Greg David

Prior to becoming a television critic and owner of TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from hundreds of television series from Canada, the U.S. and internationally. He is a podcaster, public speaker, weekly radio guest and educator, and past member of the Television Critics Association.
Greg David
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