From Mekeisha Madden Toby of The Detroit News:

• ‘Being Erica’ is a worthy watch on SOAPnet
  “A small-screen version of 13 Going on 30, the chick-friendly Being Erica is a fun watch. The enjoyment factor is only enhanced by Karpluk’s undeniable charm. Even at her most pathetic, Karpluk makes you love Erica and root for her from beginning to end. With her every-woman facial expressions and confident-but-girlish strut, the Canadian actress makes Being Erica worthy of a DVR season pass and a mental footnote. Mark my words: Karpluk is destined for great things.” Read more.

From Myles McNutt at Cultural Learnings:

• If I Could Turn Back Time: SoapNet and CBC’s “Being Erica”
  “The fact that I’m still watching seven episodes into the show’s run is probably enough of an endorsement itself, but I really do find Being Erica a charming diversion, the kind of show that occassionally boils down to romantic comedy cliches but more often than not transcends its generic boundaries to prove quite resonant. Yes, this is the first time I’ve watched a show that airs on SoapNet but, even more than most shows on the “prestigious” CBC, the story of Erica Strange has achieved something approaching a sense of balance: the show can take Erica from pratfalls to tragic remembrances of her less than glorious past, and what could be a gimmicky “time travel” mechanic is used less to place Karpluk in period fashion and more to actually question the role of time, and memory, in one’s life.” Read more.

From Laura Fries of Variety:

• Being Erica
  “Soapnet’s original series “Being Erica,” a Canadian import, taps into the current American psyche with its comic blend of personal anxiety and wistful nostalgia. A frothy dramedy with a bit of a sassy edge in which a young woman gets a cosmic opportunity to rework her past, it’s a pleasant change of pace from the recent influx of dark investigative labs and stark police precincts.” Read more.

From Amy Amatangelo of the Boston Herald:

• Woulda, shoulda, coulda: Likable ‘Erica’ answers what if’s
  “The 13-episode series is a Canadian production that began airing there last month. Here’s the thing about shows not emanating from the United States: The characters look more real. Maybe it’s less Botox and plastic surgery. Maybe it’s less time in makeup and hair. Maybe it’s because they aren’t a size 0. The characters on “Being Erica” look like people you could know.” Read more.

From Kevin McDonough of South Coast Today:

• Troubled Torontonian goes reelin’ in the years
  “What if Bridget Jones had a time machine? That is as good a way as any to describe the 13-part scripted series “Being Erica” (10 p.m., Eastern, Soapnet). A strange hybrid of romance and science fiction-fantasy with a heavy overlay of therapy and self-help, this Canadian series is unafraid to be deeply neurotic in the most interesting ways.” Read more.

From Alice Burdick Schweiger of The Jewish Week:

• New Soap’s Heroine? A Jewish 30-something
  “Being Erica, a new one-hour prime time drama, premieres this week (Feb. 19 at 10 p.m.) on the Soapnet channel. The show takes place in Toronto and focuses on Erica Strange (Erin Karpluk), a single, attractive, funny, 32-year-old middle-class Jewish girl. She is not religious, yet has a strong Jewish identity.” Read more.