Everything about Heartland, eh?

In the news: Advertisers optimistic about CBC

Marise Strauss of Playback reports on the CBC’s winter season and its appeal to advertisers:

  • Sophie LaunchBuyers upbeat on CBC
    “The longer U.S. writers remain on the picket lines, the better for CBC, according to media buyers, who are optimistic about the new offerings on the pubcaster’s winter slate, which were unveiled last week.” Read more.

Photo courtesy CBC. Natalie Brown as Sophie.

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In the news: Canadian producers unlikely to benefit from strke

Guy Dixon and Kate Taylor of the Globe and Mail contradict the theory that US networks are looking north:

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In the news: CBC aiming to be ‘more like Tim Hortons, less like Starbucks’

Kate Taylor of the Globe and Mail interviews Richard Stursberg:

  • CBC’s No. 2 sees kindred spirit in new boss
    “‘If it’s a public broadcaster and it’s paid for by all the taxpayers, then it has got to make an offer that is the broadest possible offer,’ Richard Stursberg, vice-president of CBC-TV, said in a recent interview reviewing the current television season and defending the network’s still unproven scheme to boost ratings with populist formulas. ‘It’s not a service that is built for elites.'” Read more.
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In the news: Alberta boosts local TV industry

From Laura Severs of Business Edge News Magazine:

heartland1

Amber Marshall stars as Amy Fleming in Heartland on CBC Television. Photo credit: Andrew Bako.

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