From a media release:
Telefilm Canada and the Canada Media Fund (CMF) today released the reach figures for Canadian science-fiction productions on the occasion of the spotlight on homegrown talent at MIPCOM, the world’s largest entertainment content market in Cannes (October 5-8, 2015). The data is based on research provided by Canadian audience measurement organization Numeris,
During the 2014-2015 broadcast year Canadian TV sci-fi series Orphan Black on CTV (4.3 million viewers*), Dark Matter on Space (3.7 million), Between on City Total and Killjoys on Space (both 3.2 million) each reached roughly 10% of the Canadian population. In addition, these shows performed above their respective channel averages in the very desirable 18-34 demographic.
During the 2014-2015 broadcast year Canadian sci-fi series also performed above their respective channel averages in the key 18-34 demographic.
|
Performance for 18-34 demographic
|
|
Between (City Total)
|
31%—significantly above channel average of 19% for this demographic
|
|
Dark Matter (Space)
|
28%—above the channel average of 23% for this demographic
|
|
Killjoys (Space)
|
25%—above the channel average of 23% for this demographic
|
|
Orphan Black (CTV)
|
32%—significantly above channel average of 19% for this demographic
|
Canadian sci-fi at MIPCOM
On October 5, stars of Canadian science-fiction programs will walk the red carpet for the MIPCOM Opening Gala, namely Jesse Carere and Justin Kelly (Between) as well as Hannah John-Kamen and Aaron Ashmore (Killjoys). On October 6, Telefilm and the CMF will hold the industry conference The Allure of Escapism: Engaging Millennials. Producers of Between(David Cormican, Executive Vice-President, Business Development & Production and Partner, Don Carmody Television) and Killjoys (John Young, Managing Director, Temple Street Productions), as well as cast members of those two productions, will discuss the challenges related to writing and producing sci-fi TV series and what makes this genre so appealing for millennials.
