Everything about Ratings, eh?

In the news: Canada’s Next Top Model ratings

Marise Strauss of Playback reports on Canada’s Next Top Model’s ratings:

  • CHUM boosts Top Model
    “The second season of Canada’s Next Top Model is performing well out of the gate for CHUM Television, drawing a 2+ audience of 184,800 in Toronto and 134,400 in Vancouver for its first episode on Wednesday, May 30, according to BBM Nielsen. Those numbers are good enough for a number 10 ranking in Vancouver for the week of May 28, and 26th place in Toronto.”
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In the news: CBC’s fall schedule analysed

Mark Dillon of Playback examines CBC’s fall schedule:

  • The Establishing Shot: CBC’s delicate balance of imports and homegrowns
    “Despite an inaugural season average of only 304,000, Intelligence remains on the sked because CBC has faith in Chris Haddock, with whom it enjoyed a number of strong years with Da Vinci’s Inquest. CBC exec director of network programming Kirstine Layfield says the network believes Haddock can retool the series for greater commercial appeal.”

Marcus Robinson of Playback reports on advertisers’ reaction to the schedule:

  • CBC’s fall schedule has promise, say media buyers
    “You won’t find the CBC on a multimillion-dollar spending spree for U.S. product, but this year’s fall lineup has media buyers lauding the pubcaster for the breadth of its primetime offerings, from returning comedy to new reality and family fare.”
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