From Scott Stinson of the National Post
Blowing stuff up has never been so educational as on this Discovery series
It is fun when things blow up real good. And that’s a large part of the premise of Never Ever Do This at Home, a new Discovery Canada series in which two guys conduct experiments that, among other things, blast the innards out of a charming farmhouse. Continue reading.
From a media release:
CTV Confirms Record Grand Prize to be Awarded as THE AMAZING RACE CANADA Books July 15 Premiere Date
The stakes have just been raised. The teams on THE AMAZING RACE CANADA will kick-off the race of a lifetime in pursuit of the biggest prize ever awarded for a Canadian competition television series. Set to anchor CTV’s Summer 2013 schedule, it was confirmed today that THE AMAZING RACE CANADA will air Mondays at 9 p.m. ET/PT beginning July 15 on CTV (visit CTV.ca to confirm local broadcast times). It was also announced today that THE AMAZING RACE CANADA will also air on RDS, TSN, and TSN2, as well as on demand across CTV’s digital platforms: CTV.ca, the CTV App, and through video on demand partners. Thousands of teams have entered, but only one team will run away with the historic grand prize for THE AMAZING RACE CANADA.
Including a $250,000 cash payout, the prized also features the opportunity to fly free for a year for two anywhere Air Canada flies worldwide (175 destinations) in Executive First Class (based on 10 trips for two), and two 2014 Chevrolet Corvette Stingrays. In total, the prize is valued at 167,224 hockey pucks, 178,572 cans of beer, and 33,356 half-liter jars of pure Canadian maple syrup. Teams will also be competing for special pit stop prizes with details to be announced in the coming weeks.
Following the casting announcement in December 2012, THE AMAZING RACE CANADA has received thousands of applications. Applicants have come in from all across the country, comprised of pairings from all kinds of relationships. The host, and other show details for #RaceCDA will be announced in the coming weeks. Fans are also encouraged to follow @AmazingRaceCDA and stay tuned to the CTV Facebook page for updates.
Set to anchor CTV’s Summer 2013 schedule, THE AMAZING RACE CANADA will provide a uniquely Canadian take on the original series, with competitors discovering the world within the borders of Canada.
With the knowledge that most Canadians have not travelled beyond their own province, THE AMAZING RACE CANADA gives Canadians the opportunity to race around Canada and discover the country they love in a once-in-a-lifetime adventure. Teams will race to the finish line, criss-crossing up to 9,000 kilometres. A stunning depiction of the Canadian fabric, the teams will travel through both the country’s urban centres as well as the most remote outposts in the land, all while exploring its broad cultural and ethnic diversity, wildlife, and iconic landmarks.
Never Ever Do This At Home, Discovery – Episode 1
Wilson and Sousa test common household warnings by doing exactly what each warning says not to do. They survive the series premiere despite setting off fireworks indoors, building and using a walk-in microwave oven, heating canned goods directly on the stove, and tossing a propane-filled cooking canister into a fire.
Episode 2
Wilson and Sousa ignore the “never play with your food†warning and test which foods are most flammable. Then they move on to test other warnings, including: “never play baseball indoors,†“never cook eggs in their shell in the microwave,†and the biggie “never play with electricity.†They also demonstrate why making illegal moonshine is so dangerous.
Continuum, Showcase – “Second Thoughts”
Alec is injured in a car accident while joyriding with his friends who are intoxicated on a dangerous new drug sweeping the streets. Kiera recognizes this new poison as a drug from her future and deduces that Liber8 is responsible for putting it on the streets. Julian’s mother visits him in prison, awakening his desire to take the fight in a new direction.
Lately I’ve been thrilled to see senior executives at the major Canadian broadcasters publicly declaring their desire to support Canadian content. I’d be slightly more thrilled if they gave some basic support to their Canadian content.
Barbara Williams, Senior Vice President of Content at Shaw Media, is co-chair of the working group that so piqued my interest with their ideas about celebrating the success stories in Canadian on-screen content. A recent example is that Shaw successfully cancelled Bomb Girls for low ratings that dropped after Global pulled it off the air and changed timeslots mid-season to make way for an American import.
Kevin Crull, President of Bell Media, says he wants to duplicate the star system of Quebec in English Canada, and acquiring Astral apparently will help him do that. The Montreal Gazette explains: “Crull didn’t give any details of Bell’s plans, though he did tell members of the academy that Bell’s strategy of putting Canadian TV shows in popular prime-time spots, keeping them there and heavily promoting them are keys to their success.”
Ah yes, regular timeslots and promotion — two of the most basic ways to build an audience. Which include, for instance, not programming Motive, your only Canadian scripted series on CTV, on Sunday nights so that you have to move it when ratings sag amid the killer competition.
To give Bell credit, they wisely launched Orphan Black after Doctor Who on Saturdays, where there was a well-primed audience free from most other TV-related distractions. If I were feeling magnanimous I wouldn’t point out that BBC America chose that timeslot and Space followed suit.
Crull’s colleague Scott Henderson, Vice-President of Communications at Bell Media, was a panellist at this week’s Academy of Canadian Cinema and Television’s event Getting Canadians To Watch Canadians. “How do you get Canadians to watch Canadian television?” the blurb reads, promising that executives from the major networks would “share what they are doing to capture and increase this audience.”
Let me share what they’re doing. The same week that Henderson spoke about this topic, his two homegrown scripted shows — Motive and Orphan Black — had nothing on their homepages to indicate that a new episode would air that week. No promo, no episode description, no information even that the episode would be new. The episode descriptions in the usual programming highlight media releases were AWOL too.
The CTV media releases — generally sent out bimonthly with descriptions of new episodes — were missing the May 2 Motive airing. One release listed shows until April 30 while the next began with May 3.
In the coming apocalypse, Space is clearly betting on zombies over clones. Their programming highlights media release has been condensed, eliminating Orphan Black episode descriptions, but if you want to know the details of Abraham Lincoln vs Zombies, or their zombie mini-series import In The Flesh, you’re in luck.
The episode descriptions are now only located on the walled media site, but that change was not communicated and relies on the media actively seeking the information. If their shows were in witness protection Bell couldn’t do a much better job of protecting them from prying eyes.
Both Motive and Orphan Black launched well, the former garnering over a million viewers and the latter breaking original series premiere ratings for Space. I have genuine respect for Bell for their initial promotion and for giving Motive the post-Super Bowl premiere.
But both shows have declined from their premiere ratings. Orphan Black has already been renewed and I’m confident it will continue to go strong. While it loses its Doctor Who lead-in soon, besides the engaged fans there’s at least the BBC America promotion seeping over the border.
Motive shows more troubling signs of softness that can be strengthened with consistency and promotion. It had recovered from the natural viewer erosion after the (wise) timeslot shift, but its ratings still fluctuate down to Bomb Girls levels now after reruns.
I don’t expect Bell to pull a Shaw and cancel Motive, but they have no other original series to promote right now. They should be aggressively promoting what they have.
Or at the very least, broadcasters should stop telling us about their successes and their valiant efforts to get reluctant Canadians to watch Canadian TV until they demonstrate a true desire to succeed with their Canadian shows.
