A media release:
PHIL KEOGHAN HAND-PICKS CANADIAN ADVENTURER BRUCE KIRKBY AS THE GUIDE FOR THE NEW CBC SERIES “NO OPPORTUNITY WASTEDâ€
NOW Canada Productions announces that Phil Keoghan has personally selected Canadian adventurer Bruce Kirkby to facilitate each NOW challenge on the new CBC series “No Opportunity Wastedâ€. Phil Keoghan chose Bruce Kirkby as the Canadian guide for NOW from hundreds of applicants because he embodies the NOW philosophy. Inspired by the book by and personal life philosophy of Phil Keoghan, each 10 x 30′ episode of “No Opportunity Wasted†gives challengers 72-hours to accomplish something they never thought possible. The series premieres on CBC Television in October 2007 and is produced by NOW Canada Productions Inc., a Suddenly SeeMore Productions Company. Phil Keoghan will act as the series’ executive producer. Critically acclaimed versions of the series have aired in the US and New Zealand.
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