From a media release:
Shaw Media today announced that it has appointedÂ Christine ShiptonÂ to the position of Senior Vice President, Content, Shaw Media.
In this role, Ms. Shipton will be responsible for the company’s content strategy across all platforms, as well as overseeing the creation of Canadian original productions, acquisition deals for U.S. and international series, and scheduling for the company’s conventional and specialty channels.Â A key focus of the position will be to ensure that Shaw is strategically evolving its content platforms and windowing rights amidst the ever-evolving media landscape, as well as forging key strategic partnerships to support the company’s growing roster of large, international co-productions.
“Christine is a luminary in the Canadian broadcasting industry and we are so pleased that she will be leading our Content team moving forward,” saidÂ Barbara Williams, Executive Vice President, Broadcasting and President, Shaw Media. “She has been involved in the vast majority of every major Canadian production over the past 25 years and brings with her enormous credibility in the content sector inÂ CanadaÂ and the U.S.”
Prior to this position, Ms. Shipton was Vice President of Original Content for Shaw Media, responsible for the development and commissioning of all genres of Canadian original programming for the company’s 19 specialty channels as well as Global Television. During this time, she brought a major focus to Canadian productions for both Global and the company’s specialty networks, commissioning over 700 hours of Canadian content last year alone. Under her watch, 8 of the top 10 HGTV shows were Canadian and over 70 per cent of its Canadian shows were sold into the US. In this position, Ms. Shipton also spearheaded a number of complex, international co-productions including smash hitsÂ Vikings, Rookie Blue, Haven, Copper and Beauty and the Beast.