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Industry News

Rogers Media presents The Canada Project to celebrate 150 years of Canada

From a media release:

What does it mean to be Canadian? As the country prepares to mark 150 years since Confederation, today Rogers Media launches The Canada Project, a multi-brand cross-platform collection of content celebrating Canada.

At the centre of The Canada Project is a sweeping survey of nearly 100 questions put forth to more than 1,500 Canadians, revealing what Canadians really believe, and how we really feel. Commissioned by Rogers Media and executed by Abacus Data, the survey asked Canadians – from new immigrants to fourth-generation families, millennials to boomers, parents to singles – questions on everything from hot-button political issues and values, to lifestyle and leisure preferences, and intensely personal queries. Canadians take pride in being different from our southern neighbours, but how different are we really? When we travel, where do we want to go? When we lie awake at night worrying about our family’s future, what’s on our mind?

Results from the survey will be showcased on a dedicated hub launching today at Macleans.ca, with relevant stories and complementary anniversary content featured throughout June and July across broadcast and digital platforms, including CityNews™, Breakfast Television™, OMNI Television™, FLARE™, HELLO! Canada™, Chatelaine™, Today’s Parent™, Sportsnet.ca and more. Rogers Media’s news, entertainment, sports, and lifestyle brands dig deeper into what Canadians have revealed. From platform to platform, these stories examine our country through the most important eyes: Yours.

Other The Canada Project highlights include:

LOCAL NEWS AND CURRENT AFFAIRS:

  • Beginning June 16 for 15 consecutive days leading into July 1, CityNews Toronto spotlights a different decade each day – beginning with 1867 – exploring Canada’s history and the historical issues…and what we think of those ideas now. Catch up on segments online at CityNews.ca and join the conversation at #DecadeOfTheDay. Have something to say about your Canadian experience – starting June 16, join the CityNews crew at noon in Toronto’s Dundas Square each day for a revival ofSpeakers’ Cornerâ„¢ and watch it on Facebook Live.
  • Wake up on Canada Day with a one-hour Breakfast Television special at 7 a.m. ET on City (check listings for local markets) that highlights our national pride. Driven by results from the exclusive Rogers Media The Canada Project survey, the special includes segments about what national and international events we’re most proud of, best sporting moment, favourite iconic Canadian food, and ultimate Canadian music hero.
  • On Canada Day weekend, OMNI Television presents Why I Chose Canada, a 30-minute special that profiles 10 people’s journey to Canada and what lead to their decision in choosing this country. Hear how some came seeking better opportunities while others came to escape political turmoil. Each person’s story is unique, but all share a common love for Canada. Reflecting the diverse languages and cultures of Canadians today, Why I Chose Canada will end with “O Canada” sung in multiple languages including Mandarin, Punjabi, Arabic, Italian, German, Spanish, Tagalog and more, courtesy of the Toronto Symphony Orchestra. Why I Chose Canada will air in English, with subtitled versions in Cantonese and Mandarin.

ENTERTAINMENT:

  • Entertainment City asked Canadian celebs what makes them proud to be Canadian and what they love most about our country. Non-Canadian stars chime in to share their best experience about Canada and Canadians.
  • Starting June 26, visit HELLO! Canada for a gallery/video to discover stars with surprising Canadian roots, an essay by Dustin Milligan on why he’s proud to be Canadian, and a gallery highlighting the Royals’ most memorable Canadian visits.

LIFESTYLE:

  • Cityline loves a celebration! Airing on City on Friday, June 23 at 8 p.m. ET, host Tracy Moore travels coast to coast with PC in Cityline Celebrates Canada 150, a one-hour special exploring truly Canadian food, products, and ideas to celebrate the holiday. Exclusive digital content delves into entertaining ideas, favourite Canadian holiday destinations, uniquely Canadian life hacks, and more.

* The Canada Project Survey Methodology:

Commissioned by Rogers Media, the survey was conducted online by Abacus Data with 1,515 Canadians aged 18+ on April 4 and 5, 2017. A random sample of panelists was invited to complete the survey from a large representative panel of over 500,000 Canadians. The data were weighted according to census data to ensure that the sample matched Canada’s population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding. The Marketing Research and Intelligence Association policy limits statements about margins of sampling error for most online surveys. The margin of error for a comparable probability-based random sample of 1,515 is +/- 2.6%, 19 times out of 20.

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Second Jen

Link: If you like Broad City, you’ll love Canada’s Second Jen

From Jessica Robinson of Flare:

Link: If you like Broad City, you’ll love Canada’s Second Jen
One of the boons of the new golden age of television is the growing number of female and POC show runners. Samantha Wan and Amanda Joy, who are both just a casual 27 and 26 years old, respectively, are joining the ranks by creating and starring in their own comedy, Second Jen (premiering tonight on City). Continue reading. 

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Second Jen

Links: Second Jen

From Brad Wheeler of The Globe and Mail:

Link: Second Jen: A Laverne & Shirley for the digital age
Twentysomethings Joy and Wan are the creators, writers and stars of Second Jen, an original City sitcom about two sparky second-generation Asian-Canadian millennial women coming of age in an era so economically challenging that Laverne and Shirley would be crying in their beers instead of merrily goofing off at the bottling plant. Continue reading. 

From The Suburban:

Second Jen series focuses on the Asian-Canadian experience
“It’s a story about 20-something women-of-colour, created by 20-something women-of-colour – which is unique in and of itself. The best comedy comes from writing from your own experience, and there are so many things that young women and people of colour uniquely experience.” Continue reading.

From Arti Patel of The Huffington Post Canada:

New Canadian series Second Jen isn’t just an “Asian show”
A new Canadian comedy series wants to make one thing clear: it isn’t just an “Asian show.”

“Second Jen” is about two second-generation millennial women growing up with immigrant families.

Starring 26-year-old Chinese-Canadian actress Samantha Wan and Filipino-Canadian actress Amanda Joy, the show is reflective not only of their own experiences, but of many Canadians who grew up in Asian households. Continue reading. 

From Brad Oswald of the Winnipeg Free Press:

Amusing autumn ahead
Sharp, funny, slightly cheeky and smartly in tune with this country’s diverse demographic mix, Second Jen has been touted in some quarters as groundbreaking because it features two young Asian-Canadians in its lead roles. Continue reading.

From Fannie Sunshine of the North York Mirror:

Shot and set in Toronto, Second Jen airs Thursdays on City
Like most young people, the path to adulthood might begin with finding an apartment with a friend, finding a job, and finding a significant other.

And if that’s not daunting enough, add in cultural and generational issues to boot. Continue reading.

 

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Second Jen

Link: Samantha Wan and Amanda Joy debut culturally diverse Canadian sitcom ‘Second Jen’

From Robert Ballantyne of PopJournalism:

Link: Samantha Wan and Amanda Joy debut culturally diverse Canadian sitcom ‘Second Jen’
Four years ago — before Samantha Wan and Amanda Joy had fully formed the idea that would become City’s new sitcom Second Jen — they took the stage at a Canadian pitch contest and tried to sell an autobiographical comedy series that would explore the stories of the second generation and their families.

The judges were really not interested in their pitch. Continue reading. 

 

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Second Jen

Link: Second Jen’s diversity is good, but its comedy is mediocre

1 Comment

From John Doyle of The Globe and Mail:

Link: Second Jen’s diversity is good, but its comedy is mediocre
Second Jen (CITY-TV, 8:30 p.m.) is a new comedy and it falls into the mediocre category. Nice try, though. As in trying too hard to be nice. It’s a very slight comedy, and on the evidence of the first two episodes it’s a one-note idea that is beaten to a near-pulp of puerility through endless repetition of the same theme.

And in the matter of new Canadian TV, it is especially important to have trepidation when approaching a show that’s billed in advance as groundbreaking. Nobody has actually broken ground in Canadian TV for years. Continue reading.

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