From a media release:
TheÂ Canadian Film CentreÂ (CFC) is pleased to announce thatÂ Elebrity, a series byÂ Montreal-based production companyÂ NextTime ProductionsÂ and creators behind thesmash hit YouTube seriesÂ Epic Meal Time, has been picked up for a development deal with the CBC. This deal was made possible through the inauguralÂ Jumping Screens Comedy Workshop, Canadaâ€™s first-ever enhanced pre-development lab for online creators who want to migrate their talents to television and other screens. NextTime Productions will co-develop the series with Toronto-basedÂ independent content production companyÂ Aircraft Pictures, theÂ official production partner of the program.
ElebrityÂ explores the notion of becoming a celebrity overnight. It follows Herschel Bock, an eternal slacker, as he attempts to navigate his newfound celebrity status in the digital influencer world or risk losing it all to return to his regular life.
Brothers Darren and Harley Morenstein co-founded NextTime Productions in 2011. Since then, the production company has created and produced several web series, three YouTube channels and two cookbooks, and has amassed more than 7 million subscribers. Their flagship show,Â Epic Meal Time, has grown to be the number one online cooking show in the world.
NextTime Productions was selected for a TVseries deal out of three YouTubers/YouTube teams who participated in the inauguralÂ Jumping Screens Comedy Workshop, includingÂ singer/songwriter and comedian Mikey Bustos, and the award-winning web seriesÂ Convos With My 2-Year-Old, from creator and star Matthew Clarke and fellow star David Milchard.Â Mikey Bustos and the team behindÂ Convos With My 2-Year-OldÂ are currently pursuing various opportunities to develop their respective TVseries concepts developed through the Workshop withÂ Aircraft Pictures.
The Jumping Screens Comedy Workshop was a five-month part-time program created by CFC Media Lab, in collaboration with the CBC and Aircraft Pictures, which experimented with a novel approach to series creation. From June to November 2015, the Workshop offered the three aforementioned digital creative teams the opportunity to refine their writing, story structure and characterization skills, and gain valuable experience navigating the Canadian entertainment ecosystem under the mentorship of CBC creative executives, the CFC Media Lab and its mentors, and the experts at Aircraft Pictures. The three YouTube teams debuted their individual series concepts at a VIP screening and reception in late November 2015.