From Alliance Atlantis:

The search is on for the next big name in Canadian fashion

• Application forms available at slice.ca

Slice(TM) and Insight Production Company Ltd. have begun the search for the nation’s hottest up-and-coming fashion designers for Project Runway Canada.

From March 12, 2007 through April 13, 2007, designer hopefuls aged 19 years and older are invited to visit slice.ca to download the application form and mail in their submission. The series will find 12 designers competing for the once-in-lifetime chance to show collections at a premiere fashion event in fall 2007.

Ultimately one designer will claim their rightful place in the spotlight, winning the top prize, including $100 000 to begin their own fashion line and a feature spread showing their winning collection in the pages of the country’s foremost fashion magazine.

Produced by Insight Production Company Ltd. the highly-anticipated Canadian format of the Emmy-nominated U.S. series, developed by The Weinstein Company, is set to debut with Slice’s(TM) fall 2007 season.

“Fashion has no borders. I’m confident our search will reveal Canada’s unique and promising designers, hungry to make their mark on the international stage,” says John Brunton, President, Insight Production Company Ltd. “We look forward to uncovering the talent and turmoil of cut-throat couture.”

“We are eager to work with Insight to open the door to the amazing crop of undiscovered Canadian design talent out there. I am confident that after this nationwide search, we’ll be left with twelve designers who are incredibly talented, extremely creative and who will no doubt have very different personalities! The combination of raw talent and the drama that arises when the designers live and work together during the innovative challenges are sure to keep Slice(TM) viewers hooked,” says Vanessa Case, Vice President, Content, Slice(TM), Alliance Atlantis Communications Inc.

Information on how to enter Project Runway Canada is available at www.slice.ca and www.insighttv.com.

From Alliance Atlantis:

Alliance Atlantis Communications Inc., Insight Production Company Ltd. and FremantleMedia Enterprises announced that Project Runway Canada will premiere on the newly-branded network Slice(TM).

The highly-anticipated Canadian format of the Emmy-nominated U.S. series developed by Miramax and The Weinstein Company will find Canadian fashion designers competing in a number of head-to-head challenges for the chance to be discovered as the next ‘It’ Canadian designer, and is set to debut with Slice’s(TM) fall 2007 season.

As exclusive broadcaster of the U.S. and U.K versions of the series, Slice(TM) is home to the Project Runway format for Canadian viewers.

“Our viewers have become addicted to the U.S. and U.K versions of the Project Runway series, and it’s truly a thrill to partner with Insight and FremantleMedia Enterprises to welcome Project Runway Canada to Slice(TM),” says Karen Gelbart, Senior Vice President, Content, Lifestyle Channels, Alliance Atlantis Communications Inc. “We see this as a tremendous opportunity to shine a spotlight on the wealth of talented designers working in Canada’s unique and successful fashion industry. And, given that the world of fashion is competitive, catty and amazingly glamorous, we have no doubt the series will create memorable personalities that will have people talking week after week.”

“Canada’s fashion industry rocks! We have every confidence that Project Runway Canada will create some well-deserved heat around the Canadian fashion industry. Insight is proud to partner with FremantleMedia Enterprises and Alliance Atlantis to put a Canadian stamp on such a fabulous and successful series,” says John Brunton, President, Insight Production Company Ltd., and Executive Producer of Project Runway Canada. “Stay tuned everyone – we have some surprises up our very fashionable sleeves!”

Lisa Honig, Vice President, Program Distribution North America, FremantleMedia Enterprises, who brokered the deal, added: “We’re really delighted to be working with Insight and Slice(TM) to bring Canada its very own version of this international smash hit show. Slice’s(TM) mandate and tone are a perfect fit for Project Runway Canada and we’re confident that this, combined with the talent of our tremendously enthusiastic production team, will ensure the series is just as big a hit locally as it has been around the world.”

From Media in Canada:

• Slice lines up brave new world of brand-friendly programming
  “Slice, the re-branded Life Network, is bringing a Canadian edition of Project Runway to life for its fall schedule. … Slice will debut 15 new series when it launches in March, and 13 of them are original productions created exclusively for the new net. They include: Outlaw In-Laws (Canadian), UpRooted (Canadian), The Last 10 Pounds Bootcamp (Canadian) … “