In the news: CBC’s new ratings system

Guy Dixon of the Globe and Mail reports on CBC’s new system of rating shows:

  • CBC-TV fine-tunes rating system: Unlike private broadcasters who gauge shows only in terms of revenue, audience numbers and costs, CBC will try to measure ‘public value’
    “Known as PARC and detailed in a recent memo from CBC-TV executive vice-president Richard Stursberg to staff, the system gives all CBC shows a target number for their public value (P), expected audience (A), estimated revenues (R) and costs (C). Public value is measured two ways: Shows are given a number on a 1-to-5 scale for their relative distinctiveness, and then audiences are surveyed to measure the shows’ quality.”