From a media release:
TVO’s Get Ready For School DVD hits major Canadian retailers this week
As of August 4 TVO’s Get Ready For School DVD is available through major Canadian retailers including Chapters Indigo, Walmart, Best Buy/FutureShop, Loblaw Superstores, Toys “R” Us, HMV and others, thanks to a new distribution and revenue partnership between TVO and Toronto-based distributor Mongrel Media.
“At a time of year when parents and caregivers across the country are preparing young learners for that first day at school, who better to help demystify the kindergarten classroom than TVO’s GisÃƒÂ¨le and friends,” said TVO Chief Executive Officer Lisa de Wilde. “We’re delighted to be working with Mongrel media to broaden access to our trusted TVOKids content beyond the TV and computer screens.”
The Get Ready For School DVD features Sticks the squirrel as he prepares to go to school for the first time. Supported by his Big Backyard friends GisÃƒÂ¨le, Melvin the skunk and Jay the blue jay, Sticks explores the fears and concerns that all preschoolers face: How do I make a friend? What do I do if I have a question? What if I get hungry, or have to use the bathroom? Along with the engaging six-part Get Ready For School video series, the DVD set features the computer animated Polkaroo’s Number Wonders, plus a special CD-ROM collection of games and activities that kids and parents can do together. Only
GisÃƒÂ¨le’s Big Backyard offers this unique content, all designed with educators to complement the learning goals of the Ontario kindergarten curriculum.
“This is an exciting test for TVO on several fronts,” added de Wilde. “It not only allows us to pilot a retail distribution vehicle, it opens up access to another new revenue stream — and increasing self-generated revenues is essential to building a sustainable business model for TVO.”