The Cupcake Girls premieres April 4 on W Network

From a media release:

Deliciously dramatic, The Cupcake Girls launches on W Network this April

  • New series premieres on Sunday, April 4 at 9 p.m. ET/PT on W Network
  • Viewers can catch a full episode online now at

This April, Corus Entertainment’s W Network presents the premiere of The Cupcake Girls, a cheeky real-life look at childhood best friends and business partners Heather White and Lori Joyce on their quest for “world cupcake domination”. The 13-episode docu-series, produced by Force Four Entertainment in association with W Network, follows the sometimes sweet and often crazy journey of Heather and Lori as they expand their Vancouver-based cupcake business. The Cupcake Girls will air every Sunday night with two episodes back-to-back beginning Sunday, April 4 at 9 p.m. ET/PT.

“We jumped on the growing cupcake trend early last summer when shooting started on this series, and now as the series is about to hit the air, not only has Heather and Lori’s business expanded, but cupcakes are popping up everywhere,” said Vibika Bianchi, Director, Original Productions, W Network. “As simple and sweet as cupcakes may seem, our audience will be amazed by the behind the scenes drama and comedy that goes on in Lori and Heather’s cupcake world over the 13-episodes of this series.”

The cupcake business is no cake walk for Heather and Lori. If their lack of baking skills or business experience doesn’t stop them, their complicated personal lives will. Heather is a no nonsense business woman and recovering alcoholic turned triathlete, while the more happy-go-lucky Lori pursues her never say die mission for motherhood at the fertility clinic. With six busy locations, an all-female staff of 57 and Heather’s parents for employees, it looks like the cards are stacked against them, but somehow they always manage. From spy missions to couples therapy, the cupcake business is never dull. Viewers can tune in to catch a behind-the-scenes glimpse of Lori and Heather working their motto: “well-behaved women rarely make history.”

“This is a new adventure not only for Lori and I but also our families who are involved in the business,” says Heather White, co-owner of Cupcakes. “We have unique and entertaining staff who crack us up all the time and we know our viewers will come to love them as we do.”

W Network is giving the viewers a special online sneak peek of the first episode The Cupcake Girls. Audiences can go to to get a taste of the series before the premiere on April 4.

In the first episode, premiering Sunday, April 4 at 9 p.m. ET/PT, Heather and Lori must scramble to make high profile wedding cake deliveries when Heather’s father Brian, the Cupcakes’ delivery man, gets stuck in traffic – again, and Kathie, Heather’s mom, works to keep the peace. In episode 2, premiering Sunday, April 4 at 9:30 p.m. ET/PT, Heather and Lori find out how hard it is to find good help when interviewing to grow their severely understaffed workforce after a number of employees fail to show up for work.