The Toronto Blue Jays’ regular season thriller may have been a boon for fans, but it’s caused one major headache for the CBC. The Jays one-game wild card faceoff against the Baltimore Orioles goes Tuesday night … straight up against the highly-anticipated debut of Kim’s Convenience.
Knowing baseball will decimate everything else ratings-wise in primetime on Tuesday, the network decided to move Kim’s Convenience‘s debut to next Tuesday, Oct. 11, at 9 p.m. for two back-to-back episodes. The days of solely relying on overnight ratings is a thing of the past; live plus-7 is where it’s at in the numbers game, so I don’t totally understand the decision to do this, especially after all of the media coverage for Kim‘s touting this week’s bow.
The other show affected by this is Mr. D. Season 6 of Gerry Dee’s comedy was slated to return on Oct. 11 at 9:30 p.m. It will debut a week later on Tuesday, Oct. 18, at 9:30 p.m. on CBC.
Created by Ins Choi first as a play for Toronto’s Soulpepper Theatre, Kim’s Convenience tells the story of the Kims, a Korean-Canadian family who run a convenience store in downtown Toronto. Mr. and Mrs. Kim immigrated to Toronto in the 80’s to set up shop near Regent Park and had two kids, Jung and Janet who are now young adults. However, when Jung was 16, he and Appa had a major falling out involving a physical fight, stolen money and Jung leaving home. Father and son have been estranged since.
Kim’s Convenience stars Paul Sun-Hyung Lee as Appa, Jean Yoon as Umma, Simu Liu as Jung, Andrea Bang as Janet and Andrew Phung as Kimchee.
Kim’s Convenience debuts Tuesday, Oct. 11, at 9 and 9:30 p.m. on CBC.
Mr. D returns Tuesday, Oct. 18, at 9:30 p.m. on CBC.
Image courtesy of CBC.
Live+7 might be where it should be at but advertisers pay for live ratings (people fast forward through recorded commercials).
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A lot of comedies are showing the first two episodes together nowadays, it increases the chances someone is going to get more immersed in the show. I think CBC is doing good by the show by doing this. Hopefully it will pay off and they will have some good numbers to brag about for their premiere.
Advertisers are changing their thinking.