From a media release:
In a bold move to strategically leverage Canada’s #1 entertainment brand, Bell Media announced today it will rebrand four of its leading entertainment specialty channels as CTV properties. Space, Bravo, Comedy, and Gusto will become CTV Sci-Fi, CTV Drama, CTV Comedy, and CTV Life. They will be joined by CTV Movies and CTV Vault, two new ad-supported VOD services, in a new CTV digital super-hub featuring all seven services.
With the new CTV super-hub, Canada’s best entertainment content will now be curated and exhibited together in a singular CTV destination. THE HANDMAID’S TALE, STAR TREK DISCOVERY, CARDINAL, THE BIG BANG THEORY, and Spider-Man, for example, will co-exist within the same environment.
The rebrand of the four specialties will be preceded by the launch of two, new digital VOD services, CTV Movies and CTV Vault. Debuting “in front of the wall” on the new CTV digital platform, CTV Movies and CTV Vault will each offer thousands of hours of content, refreshed weekly, all flowing from a ground-breaking new partnership with Sony Pictures Television.
The expansive movie catalogue will feature titles from every genre including, for the first time, family-oriented films, as well as blockbuster franchise titles like Spider-Man and Men In Black. CTV Vault will be the home of the entire catalogues of some of television’s most-popular series like COMMUNITY, RESCUE ME, DAMAGES, and THE LARRY SANDERS SHOW, among others. Free to consumers, the two services are 100% ad supported, and will anchor the new CTV super-hub with the newly branded CTV channels to follow.
The CTV super-hub will be available on connected devices everywhere, including the web, iOS, Android, Chromecast, Apple and Android TV, Xbox One, and Samsung smart TVs.
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