Bell Media unveils exclusive CTV-branded portfolio of channels, creates next-generation digital destination, and launches new CTV Movies service

From a media release:

In a bold move to strategically leverage Canada’s #1 entertainment brand, Bell Media announced today it will rebrand four of its leading entertainment specialty channels as CTV properties. Space, Bravo, Comedy, and Gusto will become CTV Sci-Fi, CTV Drama, CTV Comedy, and CTV Life. They will be joined by CTV Movies and CTV Vault, two new ad-supported VOD services, in a new CTV digital super-hub featuring all seven services.

With the new CTV super-hub, Canada’s best entertainment content will now be curated and exhibited together in a singular CTV destination. THE HANDMAID’S TALE, STAR TREK DISCOVERY, CARDINAL, THE BIG BANG THEORY, and Spider-Man, for example, will co-exist within the same environment.

The rebrand of the four specialties will be preceded by the launch of two, new digital VOD services, CTV Movies and CTV Vault. Debuting “in front of the wall” on the new CTV digital platform, CTV Movies and CTV Vault will each offer thousands of hours of content, refreshed weekly, all flowing from a ground-breaking new partnership with Sony Pictures Television.

The expansive movie catalogue will feature titles from every genre including, for the first time, family-oriented films, as well as blockbuster franchise titles like Spider-Man and Men In Black. CTV Vault will be the home of the entire catalogues of some of television’s most-popular series like COMMUNITY, RESCUE ME, DAMAGES, and THE LARRY SANDERS SHOW, among others. Free to consumers, the two services are 100% ad supported, and will anchor the new CTV super-hub with the newly branded CTV channels to follow.

The CTV super-hub will be available on connected devices everywhere, including the web, iOS, Android, Chromecast, Apple and Android TV, Xbox One, and Samsung smart TVs.

Greg David
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Greg David

Prior to becoming a television critic and owner of TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from hundreds of television series from Canada, the U.S. and internationally. He is a podcaster, public speaker, weekly radio guest and educator, and past member of the Television Critics Association.
Greg David
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3 thoughts on “Bell Media unveils exclusive CTV-branded portfolio of channels, creates next-generation digital destination, and launches new CTV Movies service”

  1. Well, I’ll say its about time they did something like this. Most people want on demand unscheduled television. I’d like to be able to go on my tv, select the channel I want and then choose the show I want when I went it. I don’t watch live tv anymore and with dvr viewing it is inconvenient to always have to set up my recordings and watch out for conflicts.

    I am very curious what this means for Crave TV. I wonder if Crave TV will just link to CTV Hub as an included service.

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