All posts by Kelly Lynne Ashton

Kelly Lynne has over twenty years of experience on the business side of Canadian film, television and digital media as an entertainment lawyer. She took a slight departure to produce children’s digital media. When it was time for something new, moved back to business affairs but now in film, television and digital media. More recently she discovered that all along her true calling was as a Canadian media policy wonk. Now she assists clients with research projects, policy and strategy development, government and government agency submissions and social media consulting.

CanCon 101 – Part 2

In the first part in this series, CanCon 101, I wrote about what makes a show Canadian (i.e. point system, spending, ownership etc.). This post takes it to the next step – what are a broadcaster’s obligations when it comes to airing Canadian programming. Not to worry – I won’t lose myself down the rabbit hole of detail on broadcaster CRTC commitments but will try to stick to a top level explanation.

First, there are (still) both expenditure requirements and exhibition requirements. I say still because there are misconceptions out there that we are in a total on demand world and scheduling doesn’t matter (tell that to people trying to avoid “Game of Throne” spoilers on Twitter Sunday evenings) and that exhibition regulation no longer exists. Prior to the 2010 TV Policy there were only exhibition requirements for ‘priority programming’ and an overall day quota for exhibition and the result was a lot of cheaply made Canadian programming. Expenditure requirements were brought in to ensure that not only was there sufficient quantity of Canadian programming but also sufficient quality.  The Talk TV decision limited exhibition requirements to prime time (down from both the prime time and all day quota) as of the next licence renewals in 2016.

Another important concept is that we now have group-based licensing. So Shaw, Bell, Corus and Rogers are licensed as corporate groups. This allows those broadcasters to pool their Canadian Programming Expenditures (CPE) across the group and spend more on one service and less on another. Each service has a CPE that takes into consideration its genre of service (e.g. a higher commitment for children’s services, lower for third language services) but as a group their CPE is 30%.

One caveat is that conventional services can allocate a maximum of 25% of their CPE to specialty services, which is to prevent broadcast groups from moving all of the Canadian programming to the specialty services, where they would get smaller audiences (leaving the mass audience spots for their U.S. programming). The benefit is that broadcasters are free to air a program on a specialty first and then on their conventional service (e.g. “19-2” airing on Bravo and then CTV) or vice-versa (Global’s “Rookie Blue” airs on Showcase) to maximize the audience. The downside is that these programs are broadcast across the entire group for one licence fee, reducing potential revenues to producers and potential new programming for audiences.

The other expenditure requirement is for Programs of National Interest (“PNI”), which are defined as dramas, documentaries and award shows that promote Canadian works. Note that drama is a defined term that includes comedy and feature film. The level of PNI expenditure is based on a group’s historical spending in most cases (Rogers has had to increase their spending as they acquire more channels in their network).

The result of these regulations is a system that provides broadcast groups with flexibility in their spending and exhibition but requires minimum spending on PNI in prime time. So how does Shaw get away with no new Canadian drama in the fall schedule? Exhibition regulations do not require original programming so can be filled with reruns. The prime time exhibition requirement covers 6pm to 11pm so is also fulfilled by news, entertainment magazine shows, reality programming (i.e. “Big Brother Canada”) and sports. Expenditure requirements also do not specify original programming but it is a lot harder to spend PNI dollars on licensing old programming so tends to be spent on new programming. However, expenditure requirements are reported on an annual basis based on when the money is spent (i.e. during the show’s production) and not when it airs.

So the broadcaster is free to decide to air all of their Canadian drama and documentaries in the summer (when fewer people are watching TV but also there is less competition from US shows) or spread them out around the year. They can commission shows one year and not air them until the next year or later. The CRTC has consistently stayed away from ‘micro-regulation’ and insisted that broadcasters know best how to program their schedules.   Shaw can decide how it wants to spend its money, and it tends to spend it on one or two big budget dramas like “Remedy” and “Rookie Blue” rather than a number of smaller budget dramas.

So how is that Bell Media consistently has more Canadian drama than Shaw? Diane Wild alluded to the answer in her assessment of the fall schedules – benefits spending. When a broadcast licence changes ownership, the CRTC requires that a percentage of the purchase price has to be spent on programming (and off screen benefits as well) to benefit the system as a whole and this ‘benefits spending’ has to be incremental to what they are already required to spend.

Bell has acquired more other services (Bell buying CTV twice, CITY specialties and Astral) than Shaw (Global and taking over the obligations from Global buying Alliance Atlantis) or Rogers (the CITY conventional channels and a few smaller specialties). Some notable examples of benefits spending have been on “Corner Gas”, more episodes of “Degrassi” and the development of “Flashpoint”. Over the years the benefits spending has also triggered more Canada Media Fund allocations, which are in part based on historical spend (as well as audience success, regional spending and digital media investment), resulting in more money to spend on Canadian drama, documentaries, children’s and performing arts shows (the four categories supported by the Canada Media Fund).   It will be very interesting to see whether Bell’s level of support of Canadian drama (they do very little documentary work) continues once their benefit spending expires in 2018.

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Where Are They Now (wonk version)?

So a few weeks ago I tweeted that I had gotten lost on Google for a couple of hours because it had been suggested to me that ‘someone’ should report on where former CRTC Commissioners are now.   It’s like a wonky version of Zap2It’s ‘Degrassi: TNG Season 1 Cast – Where Are They Now?’ post. So here’s my Zap2It/Buzzfeed style update on more recent former CRTC Commissioners. As you can see, some leveraged their CRTC experience to move on to interesting new positions, some went back to what they had been doing before and many are consultants (a very honourable profession in my opinion). Some are consulting more than others. The further back you get the harder it is to find info online so I called it quits at Charles Dalfen. [Note – if anyone, including a former Commissioner, would like to update their listing, please feel free to contact me and I will edit.]

Louise Poirier (2008 – 2013)

Poirier continues as Chair of the Gatineau Sport Development Board (Conseil de Dévelopment du Sport de Gatineau) http://www.sportgatineau.ca She had been a Gatineau city councilor before the Commission.

Suzanne Lamarre (2008 – 2013)

Prior to the Commission Lamarre had a long career at the CBC as an engineer and a lawyer. She has now shifted to the consulting world as a Strategy and Regulatory Affairs Advisor. According to her LinkedIn page she is keeping very busy advising and teaching telecommunications and broadcasting regulation.

Timothy Denton (2008 – 2013)

Prior to his stint at the Commission, Denton was a consultant and executive focused on all things Internet and he has returned to that focus as Chair of the Internet Society of Canada and Principal of The Windermere Group (telecomm, broadcasting and internet law and policy consulting practice). He is also blogging at www.tmdenton.com

Marc Patrone (2008 – 2013)

Prior to the Commission, Patrone had a long career as a reporter at CTV Atlantic. He returned to the news first at Sun News Network as director of news for Western Operations until it folded and now freelance, writing articles and posting videos for Ezra Levant’s Rebel Media blog and YouTube channel.

Len Katz (2007 – 2012)

Katz appears to be fully retired after he left the Commission due to health issues after a short term as interim Chair of the Commission and four years as Vice-Chair of Telecommunications.

Michel Morin (2007- 2012)

Morin was a journalist and news executive with Radio-Canada prior to the Commission. He has returned to the news as a Journalist for TVA Nouvelles.

Konrad von Finckenstein (2007 – 2012)

After a distinguished career as a Federal Court Judge and before that Chair of the Competition Bureau, von Finckenstein spent a term as the Chair of the Commission. He is now an independent arbitrator for commercial disputes at JAMS, a global provider of commercial arbitrators and a Senior Fellow at the independent think tank C.D. Howe Institute.

Helen Ray Del Val (2005 – 2008)

Ray Del Val was a commercial and telecommunications lawyer prior to her three year term as the BC Regional Commissioner. She is now Chair of BC’s Financial Institutions Commission and of the Community Care and Assisted Living Appeal Board.

Michel Arpin (2005 – 2010)

After a lengthy career primarily in radio broadcasting, Arpin was the Commission’s Vice-Chair Broadcasting for five years. After his term he spent one year as a lecturer at Université de Montréal and is now consulting.

Elizabeth Duncan (2005 – 2014)

Duncan served two terms as Commissioner after a career in regional cable. She appears to now be retired.

Rita Cugini (2005 – 2012)

Cugini also served two terms on the Commission. She currently is active as a strategic planning and media consultant with clients like APTN, Blue Ant, the Competition Bureau and the Ontario Ministry of Culture and Tourism. In 2013, along with Trina McQueen, Cugini conducted an independent review of the game Pipe Trouble commissioned by TVO, to see if it complied with TVO’s Programming Standards.

Richard French (2005 – 2007)

After two years as Vice-Chair Telecommunications, French left the CRTC and now holds the CN Paul M. Tellier Chair on Business and Public Policy at University of Ottawa.

Joan Pennefather (1998 – 2007)

After two terms with the CRTC, Pennefather is now a mediator with the Mediation Centre of Southern Ontario and a senior associate with the Institute on Governance.   She also sits on a number of boards.

Stuart Langford (1998-2007)

Langford spent two terms at the CRTC but seems to have fallen off the map at least as far as Google is concerned. Prior to the CRTC he practiced law, worked as a political staffer and wrote crime novels.

Andrée Noel (1998-2007)

Prior to her nine years with the CRTC, Noel was an executive with a telecommunications company and a publishing company. Noel is now a broadcast and telecommunications consultant and the National Chair of the Canadian Broadcast Standards Council.

Charles Dalfen (2002-2006)

After his term as Chair of the CRTC, Dalfen was counsel at Tory’s, the firm he practiced with prior to his term at the CRTC. Dalfen died May 26, 2009 from a heart attack.

Thank you to Bram Abramson for being way better than a hive mind and directing me to the Privy Council Office page that aggregates Commissioner appointments.

 

 

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Pick and Pay Decision Impact? Who Knows.

There’s a lot of press on the CRTC’s pick and pay decision and a lot of different opinions on what it means for consumers and for the broadcast industry. I’m reluctant to throw in my 2 cents but here goes.

Only time will tell.

During the Talk TV public hearing there were a lot of studies submitted on the potential impact of unbundling. Many of them had differing opinions on consumer behaviour because of the variables at play. To what extent would the CRTC require unbundling and if it did, how would the cable and satellite companies price their individual services or packages? How would consumers react to their options? No one could (or should have) concretely said ‘if channels are unbundled, the consumer will do x and the result will be y’.

And we still don’t know.

Here’s what we do know. The cable and satellite companies have until March 2016 to implement a skinny basic at $25 that includes local channels, mandatory carriage channels (e.g. CPAC and APTN), educational channels and provincial legislature channels. It ‘could’ include the big U.S. networks but must be sold at no more than $25 per month. On top of that they must offer either the opportunity to pick and pay for individual channels or small packages that they either build or are themed. By December 2016 cable and satellite companies must offer both individual and small package choices on top of skinny basic.

Here’s what we don’t know:

  • How much will individual services have to cost when sold on their own
  • How much will they cost in build your own or themed packages
  • Will US networks be included in skinny basic or will you have to pay extra for them
  • How will the US specialty services react to pick and pay.  At the public hearing some threatened to cancel contracts due to breach if pick and pay was implemented. The CRTC is hoping that they will be ‘good corporate citizens’ and play along.
  • How many people will opt for skinny basic and a few other channels and will they be cord shavers or cord cutters re-entering the system?
  • How many people will only pick U.S. services on top of skinny basic once they are given that opportunity
  • How many smaller Canadian specialty services will have to shut down because their paying audience is too small

We won’t know what this means for the industry until the cable and satellite companies start to market the new offerings (possibly later this year) and consumers react to it and the dominoes start to fall. Or not.

One thing I do have to note is that it appears that the CRTC has given the Conservatives an election gift. It has provided them with the opportunity to say ‘look, we gave you cheaper cable bills’ before unbundling is implemented and the consumer has a chance to say, as may be the case, ‘no you didn’t’.  That could be completely unintentional but it cannot have been unexpected.

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Talk TV’s Impact on the Independent Production Sector

OK, it turns out this decision is so huge it needs three posts.

If you are a creator of Canadian programming, or a fan of Canadian programming (and I’m assuming that you are one or the other if you are on this blog), then you may be wondering what impact this decision will have on the independent production sector and therefore the Canadian programs you work on or watch. It’s hard to say but here are some of the issues.

Throughout Jean-Pierre Blais’ speech and the decision there is the underlying philosophy of ‘quality over quantity’. That is a shift from the balanced ‘both exhibition and expenditure’ approach of the last TV Policy which sought to provide Canadians with both high quality entertainment but also a choice of diverse entertainment as required by the Broadcasting Act. [emphasis mine]

By removing all day quotas and focusing the exhibition requirement for conventional broadcasters on prime time, the CRTC has prioritized big budget drama. Yes, there are still Programs of National Interest (“PNI”) to support documentaries and award shows as well as drama but the flexibility of PNI has allowed broadcasters to put most of their money into the higher audience big budget dramas. The CRTC seems ok with that.  I suspect documentary producers are not.

Without daytime quotas broadcasters will be less interested in running older Canadian dramas during the day (we may finally see the last of “The Littlest Hobo”) or in airing domestic daytime programming like “The Social” or “Cityline”. Often the daytime shows were inexpensive programming produced in-house by broadcasters so that may have little impact on the independent production sector. However, one of the reasons cited for this change was the broadcaster habit of amortizing their costs and filling their quotas across their services with the same programming. Is it a bad thing to miss opportunities to watch “Corner Gas” ten gazillion times on each Bell Media service as they wring every last CanCon quota out of it and instead get perhaps another “Orphan Black”? Perhaps not but the CRTC may have gone too far in the extreme if all we get are a few dramas on each service.

More evidence of the ‘quality over quantity’ approach is the two exceptions to Canadian certification, one for literary adaptations and the other for budgets over $2million per hour. Leaving aside the affront to Canadian screenwriters’ originality (hey, I worked at the WGC for 6 years so I’m still sensitive to these things) by seeming to say that adaptation is automatically better than original (apples and oranges but adaptation is easier to promote), that exception together with the big budget exception is encouraging broadcasters to commission more expensive but less Canadian programming (they don’t have to be owned by a Canadian company or shot in Canada as long as the money is spent 75% on Canadians) and still get CanCon credit for it. These exceptions won’t qualify for most other Canadian program funds (as they are now) so few may be able to take advantage of it but they do demonstrate a bias.  More importantly, the exceptions have the potential to undermine a domestic independent production sector.

The other theme of the decision that impacts independent producers were the statements that there are too many independent producers and the industry must move towards sustainability.  The CRTC is not completely wrong that the industry needs to be more sustainable but the decision does reflect a poor understanding of how shows are financed, produced and exploited.   Many of the 900 television production companies referred to in the decision were incorporated solely for a particular production for tax credit and other funding reasons and are actually owned by a larger, permanent company.

The decision goes on to say that most producers act like service producers, unable to exploit their content. In my experience, most producers work very hard to exploit their productions throughout the world and on every possible platform in order to earn maximum possible revenues. The Canadian presence at international markets is quite significant.  The harsh reality though is that increasingly jurisdictions favour domestic programs over international ones.

It’s been said before but sadly I feel like I need to say it again – the independent production sector is trying to create and produce hits but there is no magic formula to follow to achieve them. I don’t know anyone trying to make mediocre crap that no one wants to see. Even if that was true at one time, the CMF funding model based on audience success motivates everyone in the production and broadcast chain to produce popular programming.

The other impact on independent production is the announcement that adherence to Terms of Trade will no longer be a condition of licence. That means that not having a Terms of Trade agreement will no longer be a breach of that licence. At a time when broadcasters are fighting back and trying to get out of Terms of Trade agreements, the producers have lost their one big stick to keep them at the table.  The larger producers will probably be fine because they have enough bargaining power to negotiate their rights but small to medium size producers will have no choice but to again take whatever deal is presented to them.

It appears that the CRTC has taken this step because it believes that if broadcasters were able to acquire international rights (which they cannot do under Terms of Trade), then the broadcasters would do a better job of promoting the programs. Leaving aside the issue of whether Canadian broadcasters have any skill in international distribution (they do not), if they had international rights as well as domestic then the producer would start to look more like a service producer than they do now.   Isn’t that what the decision railed against?

[For added reaction to the Terms of Trade issue, check out the tweets of the CMPA’s Michael Hennessy, Storify’d here.]

The larger production companies will likely be able to weather this regulatory storm but I am concerned about the small to medium sized companies across the country. That means I am also concerned about the diversity of programming and choice that will be available to consumers like myself.   That’s not me trying to wrap myself in the public interest but a genuine concern as an avid viewer of Canadian television.

 

 

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Shomi and CraveTV – CRTC Hybrids

I wanted to do the Hybrid VOD part of today’s decision separately because I think it warrants a little more context. As you will recall from my earlier post You Can’t Always Get What You Want, Shomi and CraveTV were oddly set up from a regulatory perspective. I struggled to understand how they were licensed and then finally it became clear to me (with some help from friends in the know) that both services were actually two services rather than one. The VOD service on your set-top box was regulated as a VOD service and the OTT service on your tablet/computer/phone was exempt under the Digital Media Exemption Order. That created the very odd situation that the VOD service had CanCon obligations but the OTT version did not but the consumer thought it was all the same service.

Very confusing, right? Even executives at Shomi and CraveTV were confused as they publicly stated that they had no CanCon obligations at both Banff Connect and Prime Time (though Bell’s Kevin Goldstein had no doubts about the twin-spirited nature of CraveTV).

The other problem though was that as an authenticated service (you have to identify yourself as a subscriber of a cable or satellite company that has a business agreement with Shomi or CraveTV as the case may be), if you were a subscriber of say Rogers then you could not subscribe to CraveTV. Or vice versa.

Today’s decision focused on the issue of exclusivity, which is a third issue that addresses the problem that, for example, Bell subscribers have no way of seeing “Transparent”, which is exclusive to Shomi. The CRTC’s argument is that it is ok if Netflix has exclusive content (e.g. “The 100”) because any Canadian can access it through their choice of internet provider. The same cannot be said of the exclusive content licensed by Shomi and CraveTV.

So the CRTC created a new licensing category for these ‘Hybrid VOD’ services, which makes total sense to me. The CRTC reiterated that to operate in Canada a service has to be authorized by the CRTC under a licence or an exemption order and then it must abide by the rules of that authorization (*cough* Netflix *cough*).   If a service is going to operate under the Digital Media Exemption Order then it has to be available to all Canadians over the internet. So a Hybrid VOD service can only take advantage of the Digital Media Exemption Order (and therefore no CanCon obligations) if it is ‘offered on the Internet to all Canadians without authentication to a BDU subscription’. Those exact words are key because Bell Media has always said that they offer CraveTV to Rogers and Shaw and it’s not their fault that Rogers and Shaw aren’t interested. The CRTC has sidestepped the whole issue of competition by saying that no BDU subscription can be required.

The exact wording of the new exemption has to still to be agreed upon and that could be contentious as Bell, Rogers and Shaw all fight to stay both exempt and not exempt. And we know that Bell is not afraid to appeal. So don’t expect any changes overnight but they could be coming.

 

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