Season IV – Eps 5 – Hopeful entrepreneurs look to turn dough into dollars; a burgeoning bra business garners support from Arlene; and the dragons get all shook up as Elvis impersonators invade the den. Plus, a bear bin takes a beating and reality TV show rejects attempt redemption.
From W. Brice McVicar of the Belleville Intelligencer:
From a media release:
With the Pedal to the Metal, CANADA’S WORST DRIVER Season 5 Premiere Smashes Audience Records
Last night, the season premiere of Discovery Channel’s CANADA’S WORST DRIVER 5 hit the gas and smashed previous audience records, drawing 730,000 P2+ viewers* – the highest recorded audience for the channel… ever!
Episode 1 of Season 5, titled “Basic Training,†was the #1 show of the day across key demos – P2+, A25-54 and A18-49 – across all U.S. and Canadian English Specialty Channels*. As the highest recorded P2+ audience in Discovery Channel’s history, it outpaced the premieres of the first four seasons, and last night’s season premiere episode accelerated past Global Television’s HEROES and THE NATIONAL on CBC in the key demos (P2+, A25-54, A18-49)*.
Continue reading Ratings: Canada’s Worst Driver earns highest Discovery Channel ratings
From Allison Martell of The Tyee:
From Brian Gorman in the Lindsay Post: