From Jaime Weinman of Macleans’ Magazine:

• BEING ERICA Really Is “A Hotly Anticipated New Show”
  “One more thing about Being Erica, premiering tonight at 9: it’s very entertaining, and very promising — definitely worth a look. As I mentioned, it’s not always obvious from the marketing, but the producers have come up with a new twist on the “hot woman tries to get her life straightened out” genre represented by shows like Sophie and Samantha Who?, not just with the time travel stuff but with the addition of more real, credible emotion than you usually see on shows like this. ” Read more.
• Being Erica is Like Quantum Leap, But Don’t Call It a Fantasy
  “But Erica‘s posters and tag lines don’t really tell you much of anything except that she’s “going back” to set things right — but the fact that the show is a time travel fantasy where she literally goes back in time to correct things in her past (call it a more self-centred version of Quantum Leap) is not obvious at all, at least in the print ads.” Read more.

From Denis McGrath at Dead Things on Sticks:

• Writer and Creator Talk Being Erica
  “Jana Sinyor: The first thing is, I’ve always wanted to go back in time. I love time travel shows. And I was interested in the universality of not being able to hit certain milestones in your life as a woman: meet the guy, get the career going, get pregnant; if you don’t meet those milestones you feel like you’re falling behind your peers. I knew a lot of women who were attractive, talented, and for whatever reason, just weren’t able to find that person, or didn’t have a clear and obvious career goal. And I guess I combined those two things.” Read more.

From Bill Brioux at TV Feeds My Family:

• Big Expectations for CBC’s Being Erica
  “There is a big, full page ad in today’s Toronto Star promoting tonight’s launch of Being Erica (9 p.m. on CBC). The network clearly sees this as their next breakthrough show.” Read more.