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Laura Jabalee Johnston joins Hitsby Entertainment as partner and executive producer

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From a media release:

Hitsby Entertainment proudly announces the addition of seasoned media executive Laura Jabalee Johnston (pictured top left) as Partner and Executive Producer. Laura joins Founder Andrew Morris (pictured top right) at the Toronto-based independent production company, bringing her wealth of experience to an exciting new chapter for Hitsby.

Laura most recently served as General Manager of Find Your Fun, a Wizards of the Coast company, where she led the mobile-gaming studio and navigated the Canadian business unit through massive organizational change. Prior to that role, as Secret Location’sDirector of Business Affairs, Laura drove the Emmy award-winning studio’s integration into and subsequent spin off from its parent companies, eOne and Hasbro. Her leadership extends back to her time at Bizable Media, working alongside company founders and high-profile clients like ICF Films (Saving Hope, Burden of Truth), Halfire Entertainment (Alias Grace), and Redcloud Studios (Future History).

“I’m beyond excited to join Hitsby at such a dynamic time,” says Laura Jabalee Johnston. “Andrew and I are dedicated to telling bold, underrepresented stories and ensuring the creative process respects the needs of the storytellers. It’s about shaping the production process around the creators rather than asking them to bend to outdated industry norms. ‘That’s how it’s always been done’— my least favourite line in this business.”

“While Laura and I share the same production values, she’s also got a great storytelling sensibility,” says Andrew Morris. “With her joining the team, Hitsby strengthens its commitment to pushing boundaries and reimagining what Canadian content can be.”

Together, Andrew and Laura are developing a slate of scripted comedy and drama series, with announcements and talent reveals to come. Hitsby’s debut scripted comedy series, The Squeaky Wheel: Canada, aired on AMI-tv over the summer and is a finalist for the 2024 MIPCOM CANNES Diversify TV Awards for Representation of Disability in the scripted category.

About Hitsby Entertainment
Hitsby is a Toronto-based media company focused on producing bold, contemporary, and unapologetically premium content. The company partners with smart, cheeky new voices to develop unique properties for a global audience.

Laura Jabalee Johnston image courtesy of Sam Gaetz.

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Featured, Industry News

The Squeaky Wheel: Canada set to debut June 24 on AMI-tv and AMI+

From a media release:

Be Loud. Be Disabled. Be Squeaky. AMI is pleased to announce that Season 1 of The Squeaky Wheel: Canada will debut Monday, June 24, at 9 p.m. Eastern on AMI-tv and AMI+.

Based on Steven Verdile’s popular web publication The Squeaky Wheel and produced by Hitsby Entertainment, The Squeaky Wheel: Canada is an eight-episode satirical, half-hour news format which pokes fun at the ableist society people with disabilities face every day.

Directed by Lucy Belgum and Tobi Abdul, the series stars Graham Kent and Gaitrie Persaud as lead anchors Grant Gewürztraminer and Arianna Salara. The ensemble cast of Margaret Rose, Samantha Wyss, Sivert Das, Wesley Magee-Saxton and Yousef Kadoura are on the scene, ready to take on absurd situations and characters, including flipping the script and embodying obnoxious able-bodied/neurotypical personalities.

Rounding out the troupe is stand-up comedian Courtney Gilmour (Canada’s Got Talent) as the cantankerous January Knougho from Organizational Operations Practices and Standards (a.k.a. O.O.P.S.) to give Arianna and Grant the what’s what from the control room.

Each week, Canadian guest stars from the disability community make a splash, including social media influencers Taylor Lindsay-Noel (Mind Your Own Business), who portrays a pivotal witness to a porch pirate theft; Madison Tevlin (Champions, Who Do You Think I Am?), playing a frustrated marketing executive; and Lil’ Gabi D (Fashion Dis) as a winner of “Little in Public Bingo,” setting a record for most ableist experiences in a day.

Additionally, AMI’s own Kelly MacDonald, co-host of Kelly & Ramya, appears in two Season 1 sketches. In the first, he appears in an action film trailer spoof—alongside stand-up comedian and writer Daniel Barra-Berger—as one of two men who cross paths, and canes, as white cane users. In the second, Kelly puts his voice skills to use as a home buyer in a sketch that pokes fun at adding described video to adult movies.

As previously announced, the series is presented by Canada’s top writers and performers from the disability community. The Squeaky Wheel: Canada’s irreverent perspective flips tropes and clichés upside down by showcasing disability in a humorous way. Its clever blend of social commentary and provocative humour will leave audiences laughing hysterically and feeling pleasurably guilty about it.

The eight-episode series introduces a fresh perspective to the entertainment landscape with its disability-led creative team, fronted by series producer Michelle Asgarali.

The writing team includes D. Cole, Daniel Barra-Berger, Jenny Lee-Gilmore and Sierra Haynes, and many story contributors with diverse perspectives across the disability community.

The Squeaky Wheel: Canada debuts Monday, June 24, at 9 p.m. Eastern on AMI-tv and available for streaming on AMI+.

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Featured, The Squeaky Wheel: Canada

AMI and Hitsby Entertainment announce casting, writing and producing teams for The Squeaky Wheel: Canada

From a media release:

Be Loud. Be Disabled. Be Squeaky. AMI is pleased to announce the cast, writing and producing teams for The Squeaky Wheel: Canada.

Based on Steven Verdile’s popular web publication The Squeaky Wheel and produced by Hitsby Entertainment, The Squeaky Wheel: Canada is a satirical, half-hour news format which pokes fun at the ableist society people with disabilities face every day.

Presented by Canada’s top writers and performers from the disability community, The Squeaky Wheel: Canada‘s irreverent perspective flips tropes and clichés upside down by showcasing disability in a humorous way. Its clever blend of social commentary and provocative humour will leave audiences laughing hysterically and feeling pleasurably guilty about it.

The eight-episode series introduces a fresh perspective to the entertainment landscape with its disability-led creative team, fronted by series producer Michelle Asgarali.

Directed by Lucy Belgum and Tobi Abdul, production is slated to begin filming in Hamilton, Ontario, in December. The series stars Graham Kent and Gaitrie Persaud as its lead anchors, and an ensemble cast featuring Margaret Rose, Samantha Wyss, Sivert Gorachand Das, Wesley Magee-Saxton and Yousef Abdullah Kadoura. The writing team includes D. Cole, Daniel Barra-Berger, Jenny Lee-Gilmore and Sierra Haynes, and many story contributors with diverse perspectives across the disability community.

“I am honoured that AMI and Hitsby Entertainment are taking The Squeaky Wheel in this exciting new direction,” says Steven Verdile. “I look forward to seeing where this talented group of performers, writers and producers from the disability community takes us.”

“I look forward to bringing my directing skills to this unique show,” says director Lucy Belgum. “It’s rare to get such a well-written comedy about disabilities, and I am proud to be one of the first trans women to direct Canadian TV.” 

“Being on a disabled-led project is a dream,” says director Tobi Abdul. “I’m thrilled to bring a disruptive internet publication to life and shake up the media landscape.”

The first season of The Squeaky Wheel: Canada will be broadcast on AMI-tv in 2024 and available for streaming on AMI+.

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