Guy Dixon of the Globe and Mail reports on CBC’s new system of rating shows:
- CBC-TV fine-tunes rating system: Unlike private broadcasters who gauge shows only in terms of revenue, audience numbers and costs, CBC will try to measure ‘public value’
“Known as PARC and detailed in a recent memo from CBC-TV executive vice-president Richard Stursberg to staff, the system gives all CBC shows a target number for their public value (P), expected audience (A), estimated revenues (R) and costs (C). Public value is measured two ways: Shows are given a number on a 1-to-5 scale for their relative distinctiveness, and then audiences are surveyed to measure the shows’ quality.”
Diane is the founder of TV, eh? She loves books, movies, TV, science, space, traveling, theatre, art, cats, and drinking multiple beverages at the same time.
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