From a media release:
Award-winning studios New Metric Media and Encore have entered a groundbreaking partnership to co-develop and co-produce bilingual content across both scripted and unscripted programming. Under the pact, both companies will also explore adapting each other’s content for their respective English and French-speaking markets.
“We’re thrilled to build on our relationship with Encore,” said Mark Montefiore (above left), Founder and CEO, New Metric Media. “This is an important and innovative collaboration focused on highlighting one of the most unique aspects of our beautiful country, our cultural and language diversity. On a personal note, this is a critical stepping stone in my life-long commitment to being able to order a poutine entirely in French.”
“We are very proud of this partnership. We are confident that this strong alliance will enable broadcasters to feature unique and distinctive content projects, as they will be developed and produced with the perspectives of both cultures, in at least two languages, and with the unified strength of NMM and Encore. We are currently identifying specific projects that will benefit from this collaboration. Attachez vos tuques avec de la broche !” added Julie Provençal (above right), President of Encore.
The partnership comes on the heels of the announcement of their upcoming untitled, rom-com heist series, which follows a Quebecois family and an Anglo-Ontarian family reluctantly coming together despite their differences for an unforgettable wedding weekend. The project, based on a concept created by Montefiore, has recently attached new writers including Andrew DeAngelis (Children Ruin Everything, The Lake) and Erika Soucy (Les Perles, Léo), further bolstering the creative team.
This unique collaboration between New Metric Media and Encore signals a significant step in bilingual storytelling, strengthening the bridge between languages in entertainment.
About New Metric Media
Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across TV production, live entertainment, distribution, merchandising and licensing. Recipient of Playback’s 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW half-hour comedy series Children Ruin Everything and the half-hour Crave comedy series Bria Mack Gets A Life.
New Metric Media is recognized as a leader in 360-degree brand marketing and its success with Letterkenny off-screen extensions, including beer, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour featuring the stars of the series.
About Groupe Encore
Created in Montreal in 2000, Encore is an integrated entertainment group, one of the most prolific production companies in scripted series (comedy and drama), live comedy specials, live plays, and artist management in French Canada.
With nearly 700 hours produced, Encore Television multiplies the production of millionaire and award-winning TV series praised both on the local and global markets. Licensed in more than 100 countries as originals or adaptations, hit series like Les beaux malaises, Bête noire (Dark Soul), Fugueuse (Runaway), Pour Sarah (For Sarah), Léo, Boomerang, La candidate (The Candidate), Lâcher prise (Freefall) are amongst the highest-rated series in Québec.
