Bell to buy Astral
BCE Inc. announced, on March 16, 2012, its intent to buy Astral Media Inc., pending CRTC approval. The transaction, funded 75% by cash and 25% by BCE Inc. common equity, is valued at around $3.38 billion. As part of the purchase, BCE Inc. assumes $380 million in Astral Media Inc. debt.
A $150 million penalty will be paid by Bell to Astral, should Bell’s acquisition of Astral fall through. If another company courts Astral (as Astral can’t solicit other offers), and Astral ultimately shuns Bell for a “superior proposal,” Astral pays a $100 million termination fee to Bell. Bell has first right to match any “superior” counter-offer.
The Bell/Astral deal attracts critics, including Carleton University journalism professor Dwayne Winseck.
Bell, the largest telecommunications/media company in Canada by market share, wants the eighth-largest telecom/media company. Theoretically, the Astral purchase opens a gateway into Quebec homes, strengthens Bell’s radio reach, and establishes Bell in the premium television arena.
Shareholders can vote on the Bell/Astral transaction, at a meeting to be held on or before May 25, 2012.
Continue reading Industry Update – Bell/Astral, CRTC, APTN