Everything about Ratings, eh?

Big Brother Canada earns 1 million viewers

From a media release:

Big Brother Canada’s nail-biting season three premiere drew over 1 million (2+)* viewers on Global and Slice Monday’s opener reached 2.6 million** viewers over the hour, who watched with anticipation as the houseguests moved in to an empty house and were forced to instantly nominate two people for eviction, putting Risha Denner and “Sindy with an ‘S’” on the chopping block.

With Sindy winning POV, saving herself from eviction and nominating Pilar Nemar, the fate of the evictees was instantly put in Canada’s hands, and viewers flocked to BigBrotherCanada.ca to vote for this week’s eviction. Over 100,000*** fans visited the show’s robust digital platform on Monday, a 45% increase to the site’s season two premiere day traffic.


  • Big Brother Canada won the time period nationally in the coveted 18-49 demo, with over 500,000 viewers.*
  • Big Brother Canada won the night in Calgary and Edmonton across all demos.****
  • Exceeded last spring’s premiere on Global by 14% (2+), 22% (A18-49), and 26% (A25-54).*****

The drama continues Wednesday night at 9pm ET/PT on Global with the first eviction of the season. Big Brother Canada airs three nights a week, on Sundays at 7pm ET/PT, Mondays at 8pm ET/PT and Wednesdays at 9pm ET/PT. The Big Brother Canada Side Show airs on Slice Thursdays at 10pm ET starting March 26 in a new, one-hour format. Big Brother After Dark will also air Monday through Sunday from 3am to 6am ET on Slice starting March 26.

*Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada.
**Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada. Ind2+, CumeRch(000)
*** Adobe Analytics – Unique Visitors Mar 23, 2015 vs. March 5th, 2014
****Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada.***Ind2+, A18-49, A25-54, W18-49, W25-54
***** Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015 vs. Feb 24, 2014, Total Canada.


Lies, Damned Lies and Ratings

Oh CBC, you’ve joined the big leagues in the braggy ratings media release department with your latest missive: “CBC’s Powerhouse Primetime Schedule Consistently Attracts Audiences of Over One Million.”

Consistently? Really? Because the release doesn’t actually say that. It says you used inconsistent metrics to manufacture a point. Show me the episode ratings for all the shows you mention, or forfeit the right to use that word.

X Company and Ascension’s debuts (their high points) are compared to Schitt’s Creek‘s average (averaging is a good way to disguise a 50% drop in ratings to well below a million). Murdoch Mysteries? Genuinely gets over a million consistently. The Book of Negroes? Also did. Mercer hovers around there.

I still love what you’re doing lately — you’re making some good shows, and getting some good ratings — but come on, CBC. You make me nostalgic for the days when CTV and Global would send out duelling releases bragging about how they each won the night depending on which arcane way they sliced the ratings pie. “Won its timeslot with viewers aged 17.5 to 21.75!” (It’s possible that’s not really a direct quote.) Or when Bell challenged me saying Motive’s ratings sagged after a timeslot move by giving me a season average, and I showed them the episode by episode breakdown to show the definite sag.

Another recent howler was when Rogers dismissed Numeris’ data as meaningless when media latched on to the lower NHL ratings, and followed that up with, of course, the usual braggy media releases about their US series acquisitions. Numeris is the company that provides ratings to all the networks. You either accept them as statistically meaningful, more or less, or you don’t, but you don’t get to pick the numbers you like and discard the ones you don’t.

It’s ok to celebrate success. It’s terrific, in fact. But numbers and words have meaning, and audiences have brains. Don’t abuse them.


CBC consistently attracts audiences of over 1 million

From a media release:

Confirmed data from Numeris (BBM Canada) shows that Canadians across the country continue to tune into CBC’s winter programming.

  • X COMPANY attracted 1.051 million viewers (2+) in its debut episode on Feb. 18.
  • SCHITT’S CREEK has a current season average of 1.160 million viewers (2+)
  • Sci-fi drama ASCENSION garnered 1.138 million viewers on Feb. 9.
  • THE BOOK OF NEGROES ratings held strong throughout the miniseries run, capturing an average of 1.625 million viewers (2+). The series premiere of THE BOOK OF NEGROES drew 1.941 million viewers (2+).
  • MURDOCH MYSTERIES drew 1.389 million viewers (2+) on Feb. 9.
  • RICK MERCER REPORT attracted 1.028 million viewers (2+) on Feb. 10.

*Source is Numeris (BBM Canada), Total Canada, 2+


Ratings: Masterchef Canada, Saving Hope

From a media release:

The second season of hit original series MASTERCHEF CANADA, which debuted following massive on-air promotion during the Super Bowl on February 1, is currently averaging 1.5 million viewers as a Top 15 hit this winter among all key demos, making it the #1 Canadian series on television. Also in February, SAVING HOPE continued its run as the #1 Canadian drama series this broadcast season among the key adult demos. Its explosive season finale was watched by 1.7 million viewers.