Everything about The Launch, eh?

Ryan Tedder, Sarah McLachlan, and Arkells’ Max Kerman confirmed as initial celebrity mentors for Season 2 of CTV’s The Launch

From a media release:

Days before production kicks off on the highly anticipated second season of its hit original series THE LAUNCH, CTV announced today the first wave of celebrity mentors on deck to guide this season’s round of hand-picked emerging artists vying for an opportunity to create a new hit single. Recording superstar Ryan Tedder, the creative force behind THE LAUNCH Season 1 certified platinum hit single “Ain’t Easy”, returns to the series in a dual role as celebrity mentor and producer, along with Grammy® Award-winning singer/songwriterSarah McLachlan and Max Kerman, the 4x JUNO-Award winning frontman for Hamilton rock band Arkells.

THE LAUNCH also announced today that Québec pop icon Marie-Mai (STAR ACADÉMIE, LA VOIX) joins the series’ as a permanent mentor on the weekly celebrity panel alongside music industry powerhouse Scott Borchetta. In addition, fan favourite entertainment reporter Liz Trinnear (ETALK) joins the show in a new hosting role. THE LAUNCH begins production on its second season Sept. 26 in Toronto. Audience tickets are now available; see details below.

THE LAUNCH heads into production for Season 2 on the heels of a breakthrough inaugural season that garnered an exclusive worldwide distribution deal with Sony Pictures Television (SPT). In addition, the series delivered a series of consecutive #1 hit songs amassing more than 21 million streams internationally to date, including certified platinum “Ain’t Easy” by Season 1 chosen artists Elijah Woods x Jamie Fine. The pop/hip-hop duo won the iHeartRadio MMVA for Best New Canadian Artist in August, and recently dropped their latest single “Better Off.”

As announced earlier this year, each super-sized episode of THE LAUNCH will now feature reduced commercial time, delivering even more music and extended insight into featured artists’ auditions, and the process of recording, performing, and launching a new hit song. Each hour-long episode provides custom advertising opportunities including 30-second “superpods.” Featuring one advertiser per break, the custom creative offers a more seamless and engaging viewer experience between the commercial content and the program.

Following its hit inaugural season, THE LAUNCH vetted thousands of emerging performers for Season 2 following a coast-to-coast-to-coast casting call this past May. More celebrity mentors, songwriters/producers, as well as the artists selected to perform on Season 2 of THE LAUNCH, will be announced soon.

In each stand-alone episode of THE LAUNCH, unsigned aspiring artists audition for the opportunity to learn, record, and perform their version of a new original song by a world famous songwriter/producer. The artists are mentored by a panel of internationally renowned music industry legends alongside Borchetta, who then decide which version of the song will be released across the country immediately following the broadcast of the episode each week. THE LAUNCH is set to premiere on CTV and VRAK in early 2019.

Marie-Mai is the undisputed Queen of pop in Québec. As a supremely talented singer-songwriter, Marie-Mai dominated the Québec live music scene for more than 15 years, with more than two million spectators flocking to her successful live shows. Her four platinum albums, 17 #1 hits, 10 Félix Awards (the highest honour in Québec music – including five for Female Artist of the Year), have solidified her status as a force in the music industry. As a successful songwriter in both French and English, Marie-Mai has won seven awards from SOCAN and was honored as Songwriter of the Year in 2014. Marie-Mai was a featured performer at the Closing Ceremonies of the Vancouver 2010 Olympic Winter Games. Building on her success, she took on a coaching role on the Québec version of THE VOICE (LA VOIX) and THE VOICE KIDS (LA VOIX KIDS). Marie-Mai is set to release her sixth French album on November 9, 2018. Her first single “Empire” shattered records on the Québec music charts and her most recent second single “Je décolle”, was released last week.

Liz Trinnear is a well-known face to music and entertainment lovers in Canada, who built her career connecting with audiences and artists in a genuine and authentic manner while in the role as reporter for ETALK, Canada’s most-watched entertainment news program (2015-18), and previously on the front lines of MUCH programming for nine years. Hailing from London, Ontario, Trinnear was voted “most likely to be a MuchMusic VJ” in high school and in 2009, beat out 4,000 candidates to hand herself a job at the legendary music station. The former co-host of THE MUCH MUSIC VIDEO AWARDS (2012-14) has also interviewed some of the biggest names in entertainment, including Lady Gaga, Shawn Mendes, Justin Bieber, Taylor Swift, Mariah Carey, Harry Styles, and Justin Timberlake.

Scott Borchetta is Founder, President and CEO of Big Machine Label Group, the #1 independent record label in the world and home to superstars such as Taylor Swift, Florida Georgia Line, Reba McEntire, Rascal Flatts, and Thomas Rhett. Borchetta has led the charge on more than 50 million albums sold by Big Machine artists in addition to sending over 200 singles to #1 on the Country, Pop, and Rock charts. His groundbreaking business savvy, Borchetta has been included on Billboard’s Power 100 list and Fast Company’s 100 Most Creative People in Business. During the final two seasons of AMERICAN IDOL, Borchetta served as in-house mentor and guided contestants throughout the competition as well as signing the winners to record deals.

THE LAUNCH Live Studio Audience!

CTV is giving viewers in the Greater Toronto Area an opportunity to experience the excitement first-hand by attending a taping of THE LAUNCH. The studio is located in downtown Toronto and those interested in tickets can go to CTV.ca/TheLaunch for more information. All audience members must be at least 11 years of age and an adult must accompany those under the age of 16.

  • Sept. 28: Max Kerman
    Fans in attendance will have an opportunity to meet Season 1 chosen artists Elijah Woods x Jamie Fine, who will be on set to greet fans.
  • Oct. 7: Sarah McLachlan
  • Oct. 12: Ryan Tedder

**Additional celebrity mentors and in-studio live taping dates will be announced soon.

THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).

THE LAUNCH is executive produced by Randy Lennox, Scott Borchetta, and John Brunton; Lindsay Cox and Paul Franklin are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.

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Casting begins for Season 2 of CTV’s The Launch

From a media release:

Hot on the heels of a breakthrough inaugural season that delivered a series of consecutive #1 hit songs and amassing more than 12 million streams internationally to date – including one certified Platinum single – CTV announced today that casting for Season 2 of its hit original series THE LAUNCH IS NOW OPEN. Production of the CTV’s original series, a new format that garnered an exclusive worldwide distribution deal with Sony Pictures Television (SPT), is set to begin filming once again in Toronto this coming fall for the 2018/19 Season.

Aspiring megastars can prep their auditions for this once-in-a-lifetime opportunity to work with some of the biggest names in music and to record a new original song written by some of the best songwriters in the world. The deadline for submission is Monday, June 11 at 11:59 PM ET. For all casting details and updates, including instructions on how to apply, fans can visit CTV.ca/TheLaunch, the CTV Facebook Page, and follow @TheLaunchCTV on Facebook, Twitter, and Instagram.Among the 30 artists cast to appear in THE LAUNCH last season, the series’ six singles by chosen artists continue to hit the high notes with audiences across Canada and around the world:

Among the 30 artists cast to appear in THE LAUNCH last season, the series’ six singles by chosen artists continue to hit the high notes with audiences across Canada and around the world:• Elijah Woods x Jamie Fine’s “Ain’t Easy” was certified Platinum in Canada in early May and is still growing in popularity among listening audiences. The pop/jazz/hip-hop/R&B duo are slated to perform at the Sony Pictures Television Upfront event in Hollywood later this month.

• Elijah Woods x Jamie Fine’s “Ain’t Easy” was certified Platinum in Canada in early May and is still growing in popularity among listening audiences. The pop/jazz/hip-hop/R&B duo are slated to perform at the Sony Pictures Television Upfront event in Hollywood later this month.• The first four singles from THE LAUNCH chosen artists (POESY’s “Soldier of Love”, Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”) soared to #1 on iTunes Canada immediately following

• The first four singles from THE LAUNCH chosen artists (POESY’s “Soldier of Love”, Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”) soared to #1 on iTunes Canada immediately following release.• The sixth and final single “Giants” from 13-year-old Toronto resident Ethan Young vaulted into the Top 5 on iTunes’ pop chart and Top 10 in all genres

• The sixth and final single “Giants” from 13-year-old Toronto resident Ethan Young vaulted into the Top 5 on iTunes’ pop chart and Top 10 in all genres following release, while Jayd Ink’s “Codes” debuted at #7 on iTunes’ pop chart.• Breakout artists from Season 1 of THE LAUNCH have secured single representation deals with Big Machine Label Group, including Elijah Woods x Jamie Fine, The Static

• Breakout artists from Season 1 of THE LAUNCH have secured single representation deals with Big Machine Label Group, including Elijah Woods x Jamie Fine, The Static Shift , Logan Staats, POESY, and Ethan Young

• In addition, Episode 1 shortlisted aspiring artist Vivian Hicks was officially signed to a development deal with Big Machine Label Group in April 2018, with artist Zack Lane also optioned to a single deal.  • All songs released have surpassed close to 12 million streams internationally to date.

• All songs released have surpassed close to 12 million streams internationally to date.

Reinventing the music television series genre, in each stand-alone episode of THE LAUNCH, unsigned emerging artists audition for the opportunity to learn, record and perform their version of a new original song by a world famous songwriter/producer. The artists are mentored by a panel of internationally renowned music industry legends, who then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.

A staggering roster of musical A-listers joined Borchetta as mentors in Season 1 of THE LAUNCH, including international musical icon and reigning “Queen of Country Pop” Shania Twain; Culture Club alumnus and Grammy® Award-winner Boy George; eight-time GRAMMY® Award-winning multi-platinum superstar Fergie; Canadian GRAMMY® Award-winning singer and songwriter and international pop sensation Alessia Cara; rock icon and founding member of legendary rock band Mötley Crüe Nikki Sixx; Grammy®-nominated Best New Artist of the Year Julia Michaels; and Grammy® Award-winner and co-founder of country-pop duo Sugarland Jennifer Nettles. Award-winning producers/songwriters cast alongside Borchetta in the breakout season of THE LAUNCH included OneRepublic’s Ryan Tedder,

The inaugural edition of THE LAUNCH, created for CTV – Canada’s most-watched private broadcaster – premiered on the network January 11, 2018. Each weekly episode’s song was released immediately following broadcast, leveraging the multiple platforms and resources of Bell Media, Canada’s leading content company, including Bell Media Radio, Canada’s largest radio broadcaster, along with the iHeartRadio Canada app and Bell Media’s stable of leading digital and TV properties. Bell Media’s commitment to the chosen artists continued with major media and promotion the day after the episodes air on flagship Bell Media radio and television properties.

THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS). THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.

THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.

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Sony Pictures Television lands worldwide distribution for CTV’s The Launch in exclusive deal with Bell Media and Big Machine Label Group

From a media release:

Bell Media, Big Machine Label Group (BMLG), and Sony Pictures Television (SPT) announced today that SPT has secured international distribution rights to the new music TV format THE LAUNCH. As Bell Media and BMLG’s exclusive partner, SPT will distribute THE LAUNCH format worldwide, excluding Canada, and has its production company, Electric Ray, on board to produce the format in the U.K. The historic deal represents the first time a Bell Media original television format for CTV has been sold for international distribution. In addition, SPT will also distribute the Canadian series, which wrapped up its inaugural season on CTV last night, for sale outside of Canada.

In Canada, the inaugural season of THE LAUNCH debuted #1 in its timeslot on CTV and delivered a series of consecutive #1 hits. The series’ original songs have already surpassed 4 million streams worldwide and continue to grow.

Reinventing the music competition series genre, THE LAUNCH debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life. In each stand-alone episode, unsigned emerging artists audition for the opportunity to learn, record and perform a new original song, mentored by a panel of internationally renowned music industry legends.

The mentors then decide which version of the song is released on all platforms immediately following the broadcast of the episode – ultimately deciding in that moment whose career will soar – from discovery to stardom in just 48 hours and all in the span of one episode!

Based on a concept by Scott Borchetta of Big Machine Label Group, THE LAUNCH was co-created by Borchetta in association with Randy Lennox and Bell Media, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions.

A staggering roster of musical A-listers joined Borchetta as mentors in the Canadian version of THE LAUNCH, including international musical icon and reigning “Queen of Country Pop” Shania Twain; Culture Club alumnus and Grammy® Award-winner Boy George; eight-time GRAMMY® Award-winning multi-platinum superstar Fergie; Canadian GRAMMY® Award-winning singer and songwriter and international pop sensation Alessia Cara; rock icon and founding member of legendary rock band Mötley Crüe Nikki Sixx; Grammy®-nominated Best New Artist of the Year Julia Michaels; and Grammy® Award-winner and co-founder of country-pop duo Sugarland Jennifer Nettles.

Award-winning producers/songwriters cast alongside Borchetta in the breakout season of THE LAUNCH included OneRepublic’s Ryan Tedder, busbee (P!nk, Shakira, Blake Shelton), Dann Huff (producer behind more than 50 #1 hit records ), Grammy®-nominated record producer Ian Kirkpatrick (behind multi-platinum hit songs from Jason Derulo and Selena Gomez), and OSCAR® and GRAMMY®nominated producer Stephan Moccio, the music mastermind behind massive, inescapable hits like the quintuple-platinum “Wrecking Ball”.

With seven episodes in total, each of the first six episodes kicks off with the introduction of a new original song that has been created by a renowned songwriter. Then, each of the five artists audition for the mentors, for the chance of a lifetime: to record that original song.

After deliberating, the mentors choose two of the artists they feel have the most potential and are the right fit for the original song, working with them over the next 48 hours to shape the song according to their abilities and strengths. And then it’s showtime: the two artists each perform their rendition of the original song in front of a live audience as the mentors watch their versions of the song come to life, and then determine which song – and artist- will be launched that night.

The season wraps with a seventh and final episode that reveals what happens next to each of the six chosen artists from the moment their song is released, to finding instant fame and through until they join their mentors on the music charts. The episode ends with all six “Launched” alumni meeting for the first time to share their once in a lifetime experiences with one another.

The inaugural edition of THE LAUNCH, created for CTV – Canada’s most-watched private broadcaster, premiered on the network January 11, 2018 with each episode’s song released weekly and leveraging the multiple platforms and resources of Bell Media, Canada’s leading content company, including Bell Media Radio, Canada’s largest radio broadcaster, along with the iHeartRadio Canada app and Bell Media’s stable of leading digital and TV properties. Bell Media’s commitment to the chosen artists continues with major media and promotion the day after the episodes air on flagship Bell Media radio and television properties.

The format and series were introduced to SPT by Jane Rimer, Chief, International Business & Creative Development, Insight Productions.

The Canadian version of THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Lindsay Cox and Paul Franklin are Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.

 

 

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