Everything about The Launch, eh?

Casting begins for Season 2 of CTV’s The Launch

From a media release:

Hot on the heels of a breakthrough inaugural season that delivered a series of consecutive #1 hit songs and amassing more than 12 million streams internationally to date – including one certified Platinum single – CTV announced today that casting for Season 2 of its hit original series THE LAUNCH IS NOW OPEN. Production of the CTV’s original series, a new format that garnered an exclusive worldwide distribution deal with Sony Pictures Television (SPT), is set to begin filming once again in Toronto this coming fall for the 2018/19 Season.

Aspiring megastars can prep their auditions for this once-in-a-lifetime opportunity to work with some of the biggest names in music and to record a new original song written by some of the best songwriters in the world. The deadline for submission is Monday, June 11 at 11:59 PM ET. For all casting details and updates, including instructions on how to apply, fans can visit CTV.ca/TheLaunch, the CTV Facebook Page, and follow @TheLaunchCTV on Facebook, Twitter, and Instagram.Among the 30 artists cast to appear in THE LAUNCH last season, the series’ six singles by chosen artists continue to hit the high notes with audiences across Canada and around the world:

Among the 30 artists cast to appear in THE LAUNCH last season, the series’ six singles by chosen artists continue to hit the high notes with audiences across Canada and around the world:• Elijah Woods x Jamie Fine’s “Ain’t Easy” was certified Platinum in Canada in early May and is still growing in popularity among listening audiences. The pop/jazz/hip-hop/R&B duo are slated to perform at the Sony Pictures Television Upfront event in Hollywood later this month.

• Elijah Woods x Jamie Fine’s “Ain’t Easy” was certified Platinum in Canada in early May and is still growing in popularity among listening audiences. The pop/jazz/hip-hop/R&B duo are slated to perform at the Sony Pictures Television Upfront event in Hollywood later this month.• The first four singles from THE LAUNCH chosen artists (POESY’s “Soldier of Love”, Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”) soared to #1 on iTunes Canada immediately following

• The first four singles from THE LAUNCH chosen artists (POESY’s “Soldier of Love”, Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”) soared to #1 on iTunes Canada immediately following release.• The sixth and final single “Giants” from 13-year-old Toronto resident Ethan Young vaulted into the Top 5 on iTunes’ pop chart and Top 10 in all genres

• The sixth and final single “Giants” from 13-year-old Toronto resident Ethan Young vaulted into the Top 5 on iTunes’ pop chart and Top 10 in all genres following release, while Jayd Ink’s “Codes” debuted at #7 on iTunes’ pop chart.• Breakout artists from Season 1 of THE LAUNCH have secured single representation deals with Big Machine Label Group, including Elijah Woods x Jamie Fine, The Static

• Breakout artists from Season 1 of THE LAUNCH have secured single representation deals with Big Machine Label Group, including Elijah Woods x Jamie Fine, The Static Shift , Logan Staats, POESY, and Ethan Young

• In addition, Episode 1 shortlisted aspiring artist Vivian Hicks was officially signed to a development deal with Big Machine Label Group in April 2018, with artist Zack Lane also optioned to a single deal.  • All songs released have surpassed close to 12 million streams internationally to date.

• All songs released have surpassed close to 12 million streams internationally to date.

Reinventing the music television series genre, in each stand-alone episode of THE LAUNCH, unsigned emerging artists audition for the opportunity to learn, record and perform their version of a new original song by a world famous songwriter/producer. The artists are mentored by a panel of internationally renowned music industry legends, who then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.

A staggering roster of musical A-listers joined Borchetta as mentors in Season 1 of THE LAUNCH, including international musical icon and reigning “Queen of Country Pop” Shania Twain; Culture Club alumnus and Grammy® Award-winner Boy George; eight-time GRAMMY® Award-winning multi-platinum superstar Fergie; Canadian GRAMMY® Award-winning singer and songwriter and international pop sensation Alessia Cara; rock icon and founding member of legendary rock band Mötley Crüe Nikki Sixx; Grammy®-nominated Best New Artist of the Year Julia Michaels; and Grammy® Award-winner and co-founder of country-pop duo Sugarland Jennifer Nettles. Award-winning producers/songwriters cast alongside Borchetta in the breakout season of THE LAUNCH included OneRepublic’s Ryan Tedder,

The inaugural edition of THE LAUNCH, created for CTV – Canada’s most-watched private broadcaster – premiered on the network January 11, 2018. Each weekly episode’s song was released immediately following broadcast, leveraging the multiple platforms and resources of Bell Media, Canada’s leading content company, including Bell Media Radio, Canada’s largest radio broadcaster, along with the iHeartRadio Canada app and Bell Media’s stable of leading digital and TV properties. Bell Media’s commitment to the chosen artists continued with major media and promotion the day after the episodes air on flagship Bell Media radio and television properties.

THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS). THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.

THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.

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Sony Pictures Television lands worldwide distribution for CTV’s The Launch in exclusive deal with Bell Media and Big Machine Label Group

From a media release:

Bell Media, Big Machine Label Group (BMLG), and Sony Pictures Television (SPT) announced today that SPT has secured international distribution rights to the new music TV format THE LAUNCH. As Bell Media and BMLG’s exclusive partner, SPT will distribute THE LAUNCH format worldwide, excluding Canada, and has its production company, Electric Ray, on board to produce the format in the U.K. The historic deal represents the first time a Bell Media original television format for CTV has been sold for international distribution. In addition, SPT will also distribute the Canadian series, which wrapped up its inaugural season on CTV last night, for sale outside of Canada.

In Canada, the inaugural season of THE LAUNCH debuted #1 in its timeslot on CTV and delivered a series of consecutive #1 hits. The series’ original songs have already surpassed 4 million streams worldwide and continue to grow.

Reinventing the music competition series genre, THE LAUNCH debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life. In each stand-alone episode, unsigned emerging artists audition for the opportunity to learn, record and perform a new original song, mentored by a panel of internationally renowned music industry legends.

The mentors then decide which version of the song is released on all platforms immediately following the broadcast of the episode – ultimately deciding in that moment whose career will soar – from discovery to stardom in just 48 hours and all in the span of one episode!

Based on a concept by Scott Borchetta of Big Machine Label Group, THE LAUNCH was co-created by Borchetta in association with Randy Lennox and Bell Media, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions.

A staggering roster of musical A-listers joined Borchetta as mentors in the Canadian version of THE LAUNCH, including international musical icon and reigning “Queen of Country Pop” Shania Twain; Culture Club alumnus and Grammy® Award-winner Boy George; eight-time GRAMMY® Award-winning multi-platinum superstar Fergie; Canadian GRAMMY® Award-winning singer and songwriter and international pop sensation Alessia Cara; rock icon and founding member of legendary rock band Mötley Crüe Nikki Sixx; Grammy®-nominated Best New Artist of the Year Julia Michaels; and Grammy® Award-winner and co-founder of country-pop duo Sugarland Jennifer Nettles.

Award-winning producers/songwriters cast alongside Borchetta in the breakout season of THE LAUNCH included OneRepublic’s Ryan Tedder, busbee (P!nk, Shakira, Blake Shelton), Dann Huff (producer behind more than 50 #1 hit records ), Grammy®-nominated record producer Ian Kirkpatrick (behind multi-platinum hit songs from Jason Derulo and Selena Gomez), and OSCAR® and GRAMMY®nominated producer Stephan Moccio, the music mastermind behind massive, inescapable hits like the quintuple-platinum “Wrecking Ball”.

With seven episodes in total, each of the first six episodes kicks off with the introduction of a new original song that has been created by a renowned songwriter. Then, each of the five artists audition for the mentors, for the chance of a lifetime: to record that original song.

After deliberating, the mentors choose two of the artists they feel have the most potential and are the right fit for the original song, working with them over the next 48 hours to shape the song according to their abilities and strengths. And then it’s showtime: the two artists each perform their rendition of the original song in front of a live audience as the mentors watch their versions of the song come to life, and then determine which song – and artist- will be launched that night.

The season wraps with a seventh and final episode that reveals what happens next to each of the six chosen artists from the moment their song is released, to finding instant fame and through until they join their mentors on the music charts. The episode ends with all six “Launched” alumni meeting for the first time to share their once in a lifetime experiences with one another.

The inaugural edition of THE LAUNCH, created for CTV – Canada’s most-watched private broadcaster, premiered on the network January 11, 2018 with each episode’s song released weekly and leveraging the multiple platforms and resources of Bell Media, Canada’s leading content company, including Bell Media Radio, Canada’s largest radio broadcaster, along with the iHeartRadio Canada app and Bell Media’s stable of leading digital and TV properties. Bell Media’s commitment to the chosen artists continues with major media and promotion the day after the episodes air on flagship Bell Media radio and television properties.

The format and series were introduced to SPT by Jane Rimer, Chief, International Business & Creative Development, Insight Productions.

The Canadian version of THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Lindsay Cox and Paul Franklin are Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.

 

 

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