From a media release:
Days before production kicks off on the highly anticipated second season of its hit original seriesÂ THE LAUNCH, CTV announced today the first wave of celebrity mentors on deck to guide this seasonâ€™s round of hand-picked emerging artists vying for an opportunity to create a new hit single. Recording superstarÂ Ryan Tedder, the creative force behindÂ THE LAUNCHÂ Season 1 certified platinum hit single â€œAinâ€™t Easyâ€, returns to the series in a dual role as celebrity mentor and producer, along with GrammyÂ® Award-winning singer/songwriterSarah McLachlanÂ andÂ Max Kerman, the 4x JUNO-Award winning frontman for Hamilton rock band Arkells.
THE LAUNCHÂ also announced today that QuÃ©bec pop iconÂ Marie-MaiÂ (STAR ACADÃ‰MIE, LA VOIX) joins the seriesâ€™ as a permanent mentor on the weekly celebrity panel alongside music industry powerhouseÂ Scott Borchetta. In addition, fan favourite entertainment reporterÂ Liz TrinnearÂ (ETALK) joins the show in a new hosting role.Â THE LAUNCHÂ begins production on its second season Sept. 26 in Toronto. Audience tickets are now available;Â see details below.
THE LAUNCHÂ heads into production for Season 2 on the heels of a breakthrough inaugural season that garnered an exclusiveÂ worldwide distribution deal with Sony Pictures Television (SPT). In addition, the series delivered a series of consecutive #1 hit songs amassingÂ more than 21 million streams internationally to date, including certified platinum â€œAinâ€™t Easyâ€ by Season 1 chosen artists Elijah Woods x Jamie Fine. The pop/hip-hop duo won the iHeartRadio MMVA for Best New Canadian Artist in August, and recently dropped their latest single â€œBetter Off.â€
As announced earlier this year, each super-sized episode ofÂ THE LAUNCHÂ will now feature reduced commercial time, delivering even more music and extended insight into featured artistsâ€™ auditions, and the process of recording, performing, and launching a new hit song. Each hour-long episode provides custom advertising opportunities including 30-second â€œsuperpods.â€ Featuring one advertiser per break, the custom creative offers a more seamless and engaging viewer experience between the commercial content and the program.
Following its hit inaugural season,Â THE LAUNCHÂ vetted thousands of emerging performers for Season 2 following a coast-to-coast-to-coastÂ casting callÂ this past May. More celebrity mentors, songwriters/producers, as well as the artists selected to perform on Season 2 ofÂ THE LAUNCH, will be announced soon.
In each stand-alone episode ofÂ THE LAUNCH, unsigned aspiring artists audition for the opportunity to learn, record, and perform their version of a new original song by a world famous songwriter/producer. The artists are mentored by a panel of internationally renowned music industry legends alongside Borchetta, who then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.Â THE LAUNCHÂ is set to premiere on CTV and VRAK in early 2019.
Marie-MaiÂ is the undisputed Queen of pop in QuÃ©bec. As a supremely talented singer-songwriter, Marie-Mai dominated the QuÃ©bec live music scene for more than 15 years, with more than two million spectators flocking to her successful live shows. Her four platinum albums, 17 #1 hits, 10 FÃ©lix Awards (the highest honour in QuÃ©bec music â€“ including five forÂ Female Artist of the Year), have solidified her status as a force in the music industry. As a successful songwriter in both French and English, Marie-Mai has won seven awards from SOCAN and was honored as Songwriter of the YearÂ in 2014.Â Marie-Mai was a featured performer at the Closing Ceremonies of the Vancouver 2010 Olympic Winter Games. Building on her success, she took on a coaching role on the QuÃ©bec version of THE VOICE (LA VOIX) and THE VOICE KIDS (LA VOIX KIDS). Marie-Mai is set to release her sixth French album on November 9, 2018. Her first single â€œEmpireâ€Â shattered records on the QuÃ©bec music charts and her most recent second singleÂ â€œJe dÃ©colleâ€, was released last week.
Liz TrinnearÂ is a well-known face to music and entertainment lovers in Canada, who built her career connecting with audiences and artists in a genuine and authentic manner while in the role as reporter for ETALK, Canadaâ€™s most-watched entertainment news program (2015-18), and previously on the front lines of MUCH programming for nine years. Hailing from London, Ontario, Trinnear was voted â€œmost likely to be a MuchMusic VJâ€ in high school and in 2009, beat out 4,000 candidates to hand herself a job at the legendary music station. The former co-host of THE MUCH MUSIC VIDEO AWARDS (2012-14) has also interviewed some of the biggest names in entertainment, including Lady Gaga, Shawn Mendes, Justin Bieber, Taylor Swift, Mariah Carey, Harry Styles, and Justin Timberlake.
Scott BorchettaÂ is Founder, President and CEO of Big Machine Label Group, the #1 independent record label in the world and home to superstars such as Taylor Swift, Florida Georgia Line, Reba McEntire, Rascal Flatts, and Thomas Rhett. Borchetta has led the charge on more than 50 million albums sold by Big Machine artists in addition to sending over 200 singles to #1 on the Country, Pop, and Rock charts. His groundbreaking business savvy, Borchetta has been included onÂ Billboardâ€™sÂ Power 100 list andÂ Fast Companyâ€™sÂ 100 Most Creative People in Business. During the final two seasons of AMERICAN IDOL, Borchetta served as in-house mentor and guided contestants throughout the competition as well as signing the winners to record deals.
THE LAUNCHÂ Live Studio Audience!
CTV is giving viewers in the Greater Toronto Area an opportunity to experience the excitement first-hand by attending a taping ofÂ THE LAUNCH. The studio is located in downtown Toronto and those interested in tickets can go toÂ CTV.ca/TheLaunchÂ for more information. All audience members must be at least 11 years of age and an adult must accompany those under the age of 16.
- Sept. 28:Â Max Kerman
Fans in attendance will have an opportunity to meet Season 1 chosen artists Elijah Woods x Jamie Fine, who will be on set to greet fans.
- Oct. 7:Â Sarah McLachlan
- Oct. 12:Â Ryan Tedder
**Additional celebrity mentors and in-studio live taping dates will be announced soon.
THE LAUNCHÂ format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCHÂ is executive produced by Randy Lennox, Scott Borchetta, and John Brunton; Lindsay Cox and Paul Franklin are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media.