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TV,eh? What's up in Canadian television
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In the news: CBC’s female appeal

Gayle MacDonald of the Globe and Mail sees a feminine slant to CBC’s winter schedule:

  • CBC wants more women
    “CBC Television unveiled its most aggressive winter schedule in decades yesterday, introducing a mixed bag of 12 new shows, many clearly aimed at attracting a younger, more female audience.” Read more.

MVP Launch

Photo courtesy CBC. The cast of MVP (from left to right), sitting – Lucas Bryant (Gabe), Deborah Odell (Evelyn), Amanda Brugel (Megan); standing – Kristen Booth (Connie), Peter Miller (Damon), Dillon Casey (Trevor) and Anastasia Phillips (Tabbi).

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Dragons' Den, Heartland, Little Mosque on the Prairie

In the news: Advertisers optimistic about CBC

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Marise Strauss of Playback reports on the CBC’s winter season and its appeal to advertisers:

  • Sophie LaunchBuyers upbeat on CBC
    “The longer U.S. writers remain on the picket lines, the better for CBC, according to media buyers, who are optimistic about the new offerings on the pubcaster’s winter slate, which were unveiled last week.” Read more.

Photo courtesy CBC. Natalie Brown as Sophie.

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