Tag Archives: Jus Reign

Production underway on new Crave original comedy, Late Bloomer

From a media release:

Crave, in association with Pier 21 Films, announced today that production is underway in Toronto and Hamilton on the all-new comedy series, LATE BLOOMER. Created by and starring Jasmeet Singh Raina (Jus Reign), the eight-part series, which is inspired by Raina’s life as a Punjabi Sikh millennial and online celebrity, follows burgeoning content creator Jasmeet Dutta as he tries to balance his ambitions for success with his commitment to his family, community, and culture.

Raina is joined onscreen by an ensemble cast including Baljinder Singh Atwal (DES PARDES) and Sandeep Bali as Jasmeet’s parents, Gurdeep and Supinder; Ashley Ganger (GRAND ARMY) as Jasmeet’s sister, Maanvi; Sugenja Sri (THE HANDMAID’S TALE) and Sachin Mahashi as friends, Chippy and Sunny; and Ahamed Weinberg (INSECURE) as cousin, Neal.

Under the moniker Jus Reign, Raina reached global audiences across social media, including YouTube, and was one of Much Digital Studios’ first content creators in 2015. Raina became known for his deadpan comedic style and commentary on race and pop culture, and is part of a group of storytellers who charted the way for increased South Asian representation in mainstream media.

LATE BLOOMER is produced by Pier 21 Films, in association with Bell Media, with the participation of the Canada Media Fund, Rogers Cable Network Fund, the Bell Fund, and tax credit assistance from of the Government of Ontario, and the Canadian Film or Video Production Tax Credit, and is distributed internationally by Cineflix Rights. Jasmeet Singh Raina is Executive Producer, Star, and Creator, and Baljinder Dhawan is Executive Producer. Shebli Zarghami is Executive Producer and Showrunner. Laszlo Barna, Nicole Butler, Karen Tsang, and Vanessa Steinmetz serve as Executive Producers for Pier 21 Films and Robbie David is Series Producer. Lakna Edirisinghe is Co-Executive Producer. Consulting Producers are Russell Peters, Clayton Peters, and Peter Huang, who also serves as Director for the series.

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Pier 21 Films partners with Canadian YouTube personality Jus Reign on new comedy series for CBC

From a media release:

Acclaimed independent production company Pier 21 Films announced today it has partnered with one of Canada’s most popular comedic talents and YouTube personality, Jasmeet Singh Raina (aka Jus Reign) on a new half-hour series Late Bloomer (w/t), currently in development at the CBC.

Inspired by his own real-life experiences, Late Bloomer focuses on Raina’s journey navigating his newly found internet fame, dating, spirituality, culture, and his dysfunctional (yet loving) family. As a first generation Indo-Canadian, his identity is constantly questioned as he struggles to find the balance between Eastern customs centered around community and the Western ideal of individualism.

With more than 167 Million YouTube views, 970,000+ subscribers and 1M+ fans on Facebook, Jus Reign is a viral sensation known for his irreverent humor incorporating his ethnic background and upbringing into his comedic work. Referred to as “a social media superstar” by Huffington Post, he’s hosted the iHeartRadio MMVAs red carpet show and was also featured in Jimmy Kimmel’s ‘Mean Tweets’ for YouTube Creators. In 2019, Raina suddenly stopped posting content to his social platforms which has sparked fan conspiracies and a massive international audience craving his return to their screens.

Renowned stand-up comedian, actor, producer Russell Peters is also attached to executive produce the project. Peabody Award, International Emmy, Gemini Award and Canadian Screen Award winner, Peters was the first stand-up special for Netflix and has been broadcast on HBO, Showtime, Comedy Central, CBC, CTV, BBC and Amazon Prime.

Co-produced by Pier 21 Films and Reign Productions, Late Bloomer is written, executive produced, created by and starring Jasmeet Singh Raina and executive produced by Pier 21 Films, Baljinder Dhawan, Russell Peters and Clayton Peters.Facebooktwitterredditlinkedinmail