Everything about Ratings, eh?

Rio 2016 on CBC/Radio Canada most-watched Summer Olympic Games in Canadian history

From a media release:

CBC/Radio-Canada’s coverage  of the Rio 2016 Olympic Games offered Canadians more hours of live coverage than any other Olympic Games before, and audiences responded by watching in record numbers. From the Opening Ceremony on August 5 to the Closing Ceremony on August 21, CBC/Radio-Canada’s coverage of the Rio 2016 Olympic Games reached 32.1 million Canadians – more viewers than have watched any previous Summer Games in Canada.

Team Canada matched the national record for the most medals won at a single non-boycotted summer Olympic Games with 22 total medals. This successful performance by Canada’s athletes and extensive live coverage helped keep CBC audiences engaged from the first week of coverage through to the end of the Olympic Games. CBC’s main network Rio 2016 coverage was the top-ranked programming in morning, daytime, primetime and Pacific primetime among 2+ and key A18-49 and A25-54 demographics.

The 2+ average full day audience for CBC’s Rio 2016 English-language television broadcasts (1.271M, main network only) increased by 11 percent over  London 2012 (1.146M, main network only). In primetime, the 2+ average audience (2.315M, main network only) increased by 23 percent over London (1.879M, main network only). In addition, CBC’s average audience for Pacific primetime coverage (1.055M, main network only, 11 p.m.–1 a.m. ET) saw an average audience (2+) increase of 189 percent over late night coverage during London 2012 (365,000, main network only, 12–2 a.m. ET). Mutual viewing accounted for 60 percent of all viewing (2+), indicating that Canadians enjoyed watching the Summer Games together. This number increases to 65 percent for primetime viewing.

In terms of digital audiences, CBC/Radio-Canada’s English- and French-language websites and apps generated more than 229 million total page views and nearly 37 million video views over the course of the Rio 2016 Olympic Games. These video views alone account for more than 626 million minutes of video watched by Canadians over the course of the Games.

The following are the most-watched moments from each day of Rio 2016 on CBC:

  • Day 0 (Aug. 5): 3.1 million viewers – Team Canada enters the stadium during the Opening Ceremony
  • Day 1 (Aug. 6): 2.7 million viewers – Canada wins bronze in the women’s 4x100m freestyle relay
  • Day 2 (Aug. 7): 3.4 million viewers – Penny Oleksiak wins the silver medal in the women’s 100m butterfly
  • Day 3 (Aug. 8): 3.4 million viewers – Women’s 100m breaststroke final
  • Day 4 (Aug. 9): 3.7 million viewers – Michael Phelps wins gold in the men’s 200m butterfly
  • Day 5 (Aug. 10): 3.6 million viewers – Santo Condorelli swims in the 100m freestyle final
  • Day 6 (Aug. 11): 4.3 million viewers – Penny Oleksiak wins gold in the women’s 200m freestyle
  • Day 7 (Aug. 12): 3.8 million viewers – Women’s 800m freestyle final
  • Day 8 (Aug. 13): 4.8 million viewers – Canada competes in the women’s 4x100m medley relay
  • Day 9 (Aug. 14): 6.9 million viewers – Usain Bolt wins gold and Andre De Grasse wins bronze in the men’s 100m
  • Day 10 (Aug. 15): 3.5 million viewers – Men’s pole vault final
  • Day 11 (Aug. 16): 3.6 million viewers – Derek Drouin wins gold in men’s high jump
  • Day 12 (Aug. 17): 4.5 million viewers – De Grasse challenges Bolt in the men’s 200m semifinals
  • Day 13 (Aug. 18): 7.2 million viewers – Bolt wins gold and De Grasse wins silver in the men’s 200m
  • Day 14 (Aug. 19): 5.3 million viewers – Bolt completes the “triple-triple” by winning gold with Jamaica’s men’s 4 x 100m relay team
  • Day 15 (Aug. 20): 3.3 million viewers – Melissa Bishop finishes just off the podium in the women’s 800m
  • Day 16 (Aug. 21): 4.0 million viewers – Tokyo 2020 offers a preview during the Rio 2016 Closing Ceremony

Over the course of Rio 2016, CBC/Radio-Canada and primary broadcast partners TSN and RDS, as well as Sportsnet, provided Canadians with 1275 hours of television coverage and more than 4000 hours of live streaming sport coverage.


Private Eyes nabs average of 1.4 million viewers

From a media release:


  • For Two Consecutive Weeks, Private Eyes is the #1 Thursday Night Drama
  • Catch Up on Episodes of Private Eyes on GlobalTV.com and Global Go

Viewers can’t escape Private Eyes, as the latest original Global series delivered an impressive 1.4 million average viewers (2+) with season to date data for the series premiere (May 26) and episode two (June 2). As the #1 drama on both nights, the witty PI series starring Jason Priestley and Cindy Sampson as Canada’s latest crime solving duo also won the 9 pm timeslot nationally.

The highly anticipated debut of Private Eyes had viewers buzzing on social media. The premiere episode was a Top 6 trending program Thursday night (May 26) on Twitter in both Canada and the US, with #PrivateEyes trending throughout the first two episodes. Online, Private Eyes continues to increase its audience on GlobalTV.com and Global Go, becoming the top property across both platforms.

On the next episode of Private Eyes (airing Thursday, June 9 at 9 pm ET/PT), Shade and Angie enter the adrenaline-charged world of high stakes horseracing when they are hired by a wealthy couple to track down their stolen prized possession and champion racehorse, Diamond Heist. As Shade and Angie work to find the stolen filly, they are drawn into a world of fixed races, animal activism, and black-market horse breeding. Meanwhile, Shade, never a stellar student, contemplates cheating on his upcoming P.I. exam, because as Angie insists, “no license, no job.”

Private Eyes airs Thursdays at 9 pm ET/PT on Global. Viewers who missed an episode can catch up on Private Eyes following the broadcast the next day on GlobalTV.com and Global Go.

Source: Numeris Canada PPM Data, May 26 + June 2/16, Total Canada, A2+, STD as of June 6/16


The Amazing Race roars out of the gate with 2.03 million viewers

From a media release:

CTV’s THE AMAZING RACE CANADA confidently sprinted back to its position as the #1 program of the summer last night with more than 2 million viewers (preliminary overnight data) tuning into last night’s Season 3 premiere on CTV. Growing 7% in the key A25-54 demo and holding steady with total viewers versus the Season 2 premiere (2.03 million), the debut is the most-watched premiere of any series this summer and the #1 Canadian premiere of the 2014/15 broadcast season. In the episode, twelve teams from across Canada tackled challenges that tested their bodies and minds – including a TSN broadcasting roadblock and chilly water obstacle course – before Jon Montgomery revealed that Max and Elias had been eliminated from the first leg of the race. Final data for last night’s season premiere will follow.

Also to note:

  • THE AMAZING RACE CANADA overwhelmingly won Wednesday night among total viewers and key demos A18-49 and A25-54 nationally and was #1 for the night in Toronto and Edmonton among total viewers and A25-54.
  • The series premiere was also up compared to last year with key female demos F18-34 (+12%), F18-49 (+13%), and F25-54 (+23%).
  • In Toronto, the premiere delivered an amazing 9.2 rating for A18-34, up 39% over last year’s premiere. In the same demo, THE AMAZING RACE CANADA had an impressive 32% share, translating to nearly 1 in 3 viewers watching TV were tuned into the premiere. The premiere also drew a 7.1 rating for A18-49, up 8% from last year.
  • In Montreal, the premiere delivered an impressive 8.1 rating for total viewers (8.8 for A25-54; 8.2 for A18-49; and 7.9 for A18-34).
  • More than one in four adults in all key adult demos watching television in English Canada last night tuned into the broadcast.
  • In addition, last night’s MASTERCHEF on CTV enjoyed a season-high audience of 1.69 million viewers.

On the next episode of THE AMAZING RACE CANADA (Wednesday, July 15 at 9 p.m. ET/PT on CTV and CTV GO), teams are surprised with an early adventure outside of Canada when they travel to South America. In Santiago, Chile, tensions run high and racers fly higher. Some teams struggle to communicate with the locals, while others express themselves with body language, as they race for a pair of Express passes.