From a media release:
Following the record-breaking success of LETTERKENNY and SHORESY, Crave, and award-winning producer New Metric Media, announced today a new, multi-year creative partnership that expands the world of LETTERKENNY. The deal encompasses 49 new episodes for Crave, including LETTERKENNY spin-offs, and the development of all-new series with multi-hyphenate talent, Jared Keeso. In addition to the content commitment, the companies continue to collaborate on existing and new ancillary brand extensions, including merchandise and live productions.
“We are thrilled to extend the legacy of Jared Keeso through this creative pact with our partners at New Metric Media,” said Justin Stockman, Vice President, Content Development & Programming, Bell Media. “LETTERKENNY and SHORESY are consistently among the most-watched series on Crave, which is a testament to Jared’s creative vision, and keen ability to create groundbreaking, culturally relevant content. This deal marks a starting point of what’s sure to be another defining era in comedy.”
“We are excited to break new comedic ground on this landmark pact with creative powerhouse Jared Keeso and our content partners at Crave,” commented Mark Montefiore, Founder and CEO, New Metric Media. “This deal exponentially builds our 360-degree comedy ecosystem strategy for many years to come.”
As Crave’s first-ever original series, LETTERKENNY premiered in 2016 as a breakout hit, and quickly solidified a loyal fanbase. Since then, it has delivered 81 episodes and eight specials, amassed 12 Canadian Screen Awards, international critical acclaim, and an exclusive first window U.S. streaming partnership with Hulu for both LETTERKENNY and its official spinoff SHORESY, which was recently renewed for a third season for a total of 18 episodes.
Beyond the small screen, the Canadian phenomenon has expanded its reach with highly sought-after merchandise including Funko POPs, Letterkennyopoly, the popular Puppers Golden Lager, as well as live productions including the sold-out Letterkenny Live! North American tour, and the recent live standup comedy shows, Letterkenny Presents. The series is based on the internet sensation Letterkenny Problems, a five-part series of shorts, which to date has garnered more than 21 million views.
New Metric Media handles the international distribution for LETTERKENNY and SHORESY and has licensed it in the U.S., U.K., Australia, Germany, and Scandinavia. For any new projects to come out of this comprehensive pact, Bell Media is the distributor, while New Metric Media is the exclusive sales agent.
The deal was negotiated by: Bell Media’s Carlyn Klebuc, Dianne Vernon, and Justin Stockman; New Metric Media’s Mark Montefiore and Jayme Alter (Dentons LLC); and Jared Keeso’s representatives Trina Allen (Play Management), Gordon Gilbertson (Gilbertson Entertainment), and Jeffrey Hynick (Jackoway Austen Tyerman Wertheimer).